website for local rolfing practicioner and yoga teacher trainer
Resumen de Diseño Web
The website should function primarily as:
A place where people can discover Rolfing and book sessions.
A central hub connecting all of my work.
A professional home that reflects my personality and approach.
Website design for Maayke Vidts — Rolfing® Structural Integration practitioner, movement educator, yoga teacher and teacher trainer.
The website should function primarily as:
A place where people can discover Rolfing and book sessions.
A central hub connecting all of my work.
A professional home that reflects my personality and approach.
A website that can grow with future projects.
The website should feel: Warm, Human, Invitational, Professional, Accessible, Intelligent, Calm, Clear, Playful, Exploratory, Trustworthy
Avoid: New age aesthetics, Mystical clichés, Excessive spirituality, ”Guru" vibes, Overly clinical design, Corporate wellness branding, Busy layouts
Think: modern, grounded, curious and real.
My work combines three interconnected areas:
1.Bodywork: Touch, structure, awareness and one-on-one support.
2. Movement: Yoga, Pilates and embodied movement.
3. Education: Teacher trainings, workshops and continued learning.
Underlying values:
Curiosity over certainty
Possibility over perfection
Complexity without overwhelm
Science and lived experience together
Exploration rather than dogma
Human beings before methods
The primary goal of the website is to introduce people to Rolfing® Structural Integration and make it easy for them to:
Understand what Rolfing is
Discover whether it might be relevant for them
Learn what to expect from a session
Book an appointment
Booking should always feel visible and easy.
Secondary Goal: Present all other aspects of my work in one coherent place:
Yoga classes
Pilates classes
Teacher trainings
Workshops
Retreats
One-on-one movement sessions
Collaborations with studios
Website Structure
1: HOME
1.1.Hero Section: Large welcoming image
1.2 Two Main Pathways
- Bodywork: Rolfing® Structural Integration
- Movement & Education: Yoga, Pilates, trainings, workshops and retreats
- About Preview: Small introduction with portrait. + Button:
Read More
1.3 Current Events / What's Coming Up: Upcoming trainings, workshops and retreats. (This section should be easy to update)
1.4. Contact / Newsletter: Simple contact information
2: Rolfing® Structural Integration
What is Rolfing?
For whom is it?
What does a session look like?
FAQ
Prices
Booking
Future possibility:
Rolf Movement sessions
3: Movement
- Introductory text.
- Studio Classes (link to “my home base” - > local yoga studio)
- One-to-One Sessions: booking option (this is small; not a key aspect I want to promote)
- Workshops/ Retreats / Teacher Trainings => This section should be flexible and easy to update. Visitors should be able to click into specific offerings.
4. Events
Dynamic page for: Teacher trainings, Retreats, Workshops (see section in movement; here more elaborate)
Each event should contain: Image, Short description, Location, Date, Button for more information. (Linking to hosting studio/location)
5. Work With Me
For studios, organisations and teacher training schools.
Examples: Guest teaching, Workshops, Anatomy, Sequencing, Teacher development , Continuing education -> Clear call-to-action.
Call to action!!=> Book a Session
Prominent button in the navigation.
Footer:
- About Me: Longer biography (6th page)
Personal story and background.
- Testimonials (7th page): Separate page containing testimonials from:
Rolfing clients
Students
Teacher trainees
- Contact: 8th page
Visual Direction
Natural textures. Lots of white space.Editorial feeling.Professional photography.Simple navigation.
Less "wellness influencer.” More:Thoughtful, Contemporary, Timeless, Grounded, Human
Photography should show:
Teaching
Hands-on work
Natural movement
Real interaction
Simplicity
Avoid stereotypical yoga imagery and overly spiritual aesthetics.
Keywords
Warm. Curious. Human. Professional. Embodied. Intelligent. Accessible. Playful. Grounded. Exploratory. Real.
Inspiration / Core Message
Helping people feel more at home in their bodies through touch, movement and education.
The website should communicate that these are not separate services, but different expressions of the same intention:
Bodywork • Movement • Education.
Colours:
light orange/beige: e3d5c4
light orange/off white: f9f7f3
gray azure: 556b78
orange: d07b5a
grey orange: c09f80
dark grey: 3e3e3e
dark gray cyan 2f4f4f
gray green colour: a7c4a0
Fonts: Montserrat and Poppins + raleway
In added documents a try out idea of a website + logo. I will mainly use the logo with diffrent colours (image next to text).
Objetivo del mercado(s)
My audience consists of people who want to feel more at home in their bodies and who appreciate a thoughtful, grounded and human approach to movement, touch and education. (30-65yo)
Tipo de industria / entidad
wellbeing
Número de páginas requeridas
5+ page
Estilos de fuente para usar
Gustan otros estilos de fuente:
- montserrat, poppins, raleway
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.