RENDEZVOUS SPORTS Running T-shirt collection for A/W 26.
- Garantía
Resumen de Diseño de Camiseta
Firstly, check out another running brand I really like called SATISFY Running, for inspiration on the general t shirt graphic vibe we're looking for.
Our brand is called 'rendezvous' which means 'a meeting at an agreed time and place' which is good for running for two reasons.
1. The discipline needed to show up at a time and place once you've agreed to.
2. The community aspect of meeting up with others.
We want to get both of these messages across through these t shirt designs below:
Concept 1 MEET AT THE USUAL - this could mean usual time, or usual place. I wanted to show a watch and a cafe or street corner with the watch strap also being a dirt road. Highlighting the discipline and routine involved in running, and how every group might have a local meet up spot.
Concept 2 TOGETHER IS THE SHORTCUT - showing people relaxing post run, because they've got their quicker by running together. Shows the power of community. Feel like this one looks decent but could be better.
Concept 3 LEAVE YOUR MARK - this one is all about getting out there and doing it, and with running there is an app called STRAVA which tracks your runs with a red line showing your route.. So I wanted to make the strata line like someone had sprayed it with graffiti, to give a really existential feel like with each run they were leaving their mark.
Concept 4 MAP OF MANNY - This design is a GPS map of manchester made into the tred of some running shoes. I wanted to include manchester coordinates etc to show where the brand began even with 'est mcr 2024' or something. Like the concept but feel like this one could be made to look a lot better.
Concept 5 THE REST WILL FOLLOW - this has two meanings: you lead/set the pace, and others will follow. The second meaning is that if you stay disciplined, everything else in your life will fall into place. Running is a great starting point for developing discipline. Hard to create a graphic that depicts both but either or would be cool.
Concept 6 WE LOST DANCING, BUT WE KEPT RUNNING - I'm not sure if you remember that Fred again song Marea where it says 'we lost dancing' talking about covid and lockdown. He brought it out in lockdown when COVID happened. It says 'we lost dancing, the hugs with friends etc' but during lockdown there was a massive uptake in people starting to run (as its all we were aloud to do) so I feel a lot of people will resonate with this, so wanted to make a t shirt graphic that said 'we lost dancing, but we kept running' and pay homage to fred again and that song somehow.
Lots to process and discuss, so any questions at all let me know.
Best regards,
James Pullicino
Objetivo del mercado(s)
Runners, male and female.
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Agradable de tener
- fresh ideas and designs, unlike the ones shown in the PDF attached
No debería tener
- generic fonts and 'merch' looking designs.