Submission ID: #37494425
Thank you for reviewing this direction. The concept was built to give Forever Beleza an elegant identity with a clear sense of continuity, while keeping the logo flexible enough to work across apparel, packaging, social media, and smaller brand applications. Please take a moment to read the pitch below for the thinking behind the design.

Looking forward to your valuable feedback, Thank you!

Hi!
I have a few questions.
If you remove the words "Forever," "rebirth," and "infinity" and don't tell the backstory, how should a woman feel when she sees your brand for the first time?
Do you really think this logo design will attract a female audience?

Have you considered how you'll apply the logo to tags or clothing? What challenges will you face if the logo is reduced to a few square centimeters?

I'd sincerely like to help, but I see you don't fully understand your audience and your own brand.

Let me explain.
Look at famous women's clothing brands and consider what they have in common in terms of logo design. Then compare it with what you want.

Or, if you don't feel like doing it yourself, ask the AI ??this question.

I'd be grateful if you could take a few minutes to answer my questions. Thank you in advance.

Thank you for taking the time to ask these questions. At its core Forever Beleza is about creating hope and affecting real change in people's lives, one person at a time. The clothing is simply the vehicle that allows us to do that. We also understand our brand won't resonate with everyone its very possible only few will and that’s totally ok that's who we're after. We're not trying to be like every other clothing brand or appeal to the largest audience possible. We're hoping to deeply connect with the people who share our values. We realize we're asking designers to create something meaningful without sharing every detail of our long-term strategy, and we truly appreciate all of your efforts. As for the feeling the logo should evoke we are intentionally leaving room for each designer’s own interpretation. We have already been genuinely blown away by the different ways designers have captured the heart of Forever Beleza and we can clearly see the care and emotion behind a lot of the submissions. Thank you again for your thoughtful questions and for taking the time to better understand what we are trying to build.

Yes, there's nothing to be grateful for yet.
I'm simply trying to build a logical chain between your first launch, its failure, the new launch, and the chosen branding communication with the audience.
Don't get me wrong.

Painting a pretty picture isn't difficult.

Developing a strategy—that's the challenge. With the right strategy, most brand-related issues are much easier to resolve than without it.

Look at how famous brands do it.

Imagine a woman seeing the name Forever Beleza for the first time on a T-shirt with no website, no story, and no explanation. What do you think she should think in the first three seconds?

And I'm not even talking about the cut and materials the clothes are made from.

I'm only talking about how you imagine a woman "should" think when she first sees the tag with your logo.

I'd like to know the answer to this question.

Hello friends,

Just wanted to take a pause from looking at all your wonderful submissions to express how truly grateful and honored we are for all your time, creativity, and efforts. From the bottom of our hearts, thank you for all you do!

We are still working through all the submissions, but please rest assured that if you submitted a design to us, we will do our best to reply back with some sort of feedback. Due to the sheer volume of designs, we may not be able to go as in depth as we would like with each response, but we still want to reply to as many of you as possible!

That being said, we are going to reach out to DesignCrowd to see if we can reward more of you for your efforts. We would like to recognize 5–10 of the best submissions with a small token of our gratitude for your efforts, if the site will allow it.

Thank you, friends!

Hello, friends!
As we begin entering the final stage of our contest, we wanted to pause for a moment and say thank you.
Over the past week or so, we've had the privilege of getting to know so many of you through your incredible work. While the process of reviewing and narrowing down hundreds and hundreds of submissions has been demanding, it has also been one of the most rewarding creative experiences I've ever had.
What has inspired us most isn't simply the quality of the designs, but watching so many of you continue to grow, trust your instincts, and come closer and closer to the heart of Forever Beleza with each new submission. It has truly been amazing to witness.
We now have the incredibly difficult task of narrowing the contest down to our finalists, and we don't say that lightly. Every remaining design has earned its place through tremendous creativity, dedication, and heart.
We also have some exciting news.
DesignCrowd has graciously allowed us to recognize more than just the winning designer, and we absolutely plan to take full advantage of that opportunity. Throughout this contest, many of you created work that genuinely moved us, and we'd love to recognize a few additional designers with a small token of our appreciation after the contest concludes.
Whether your design ultimately becomes the Forever Beleza logo or not, please know that all your work and effort has absolutely mattered to us.
Thank you for sharing yourselves with us on paper.
From the bottom of our hearts,
Thank you for being a Friend to Forever Beleza!

If you haven't yet friends please see our updated brief one last chance to make final changes to existing designs or potentially reimagine new ones if inspiration strikes! to all its been a pleasure!

Incredible designer friends,
What a memorable journey this has been.
Over the past week, you've submitted more than 800 designs and together we've shared over 500 messages of ideas, feedback, encouragement, and creativity. Thank you for giving Forever Beleza your very best. I can honestly say I gave you my very best in return.

So, what's next?

Out of more than 800 submissions, we've narrowed the field to approximately 45 designs that remain in contention and will continue to narrow down the field at a rapid pace from here on out.

We also have some exciting news.

Because of the incredible quality of the work submitted, we are strongly considering purchasing a second and even a third design in addition to selecting our contest winner.
And that's not all.
Some of you made a lasting impression on us not only through your creativity, but through your kindness, professionalism, willingness to adapt. As a small thank you, a few of you will also be receiving a special token of our appreciation.

This contest was never just about creating a logo. It was the first true expression of the Forever Beleza way of life. We don't simply talk about our values we strive to live them.
If, along the way, we helped even one of you grow in your craft or believe in your creativity a little more, then we've already accomplished something bigger than a logo.

Helping others arrive at theirs.

Thank you for being a friend to Forever Beleza.

Thank you so much for sharing this beautiful message. It has truly been one of the most enjoyable and inspiring contests I've participated in.

I really appreciate the time and care you've invested in every piece of feedback. It never felt like just a contest—it felt like a genuine creative collaboration, and I'm grateful to have been part of it.

I'm honored that my work has had the opportunity to be considered throughout this journey. If any further refinements or adjustments are needed, I'd be more than happy to continue working on the design until it feels exactly right for Forever Beleza.

Congratulations on building such a thoughtful and inspiring brand, and thank you again for your kindness and encouragement. I wish you all the best as you make your final selections, and I truly hope to continue being part of Forever Beleza's story. ??