• A$150

• Quedan 6 días

• 27 diseños

• 18 diseñadores

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Resumen de Diseño de Logo

Create a distinctive, bespoke brand identity for True Convo.

True Convo is the public-facing flagship product within the broader Cloudwork Systems ecosystem. We are looking for an original, long-lasting identity system—not a quick logo treatment or a generic “AI company” look.

ABOUT TRUE CONVO
True Convo is being built as a human-centered workspace for people using AI to get more work done, allowing themselves to concentrate on working smarter, not harder; and to create and enjoy compounding advantages for their personal and professional lives.
Its ambition is simple: conversations, context, priorities, and open work should not disappear every time a person changes tools or begins a new session. The technology should help people think, remember, organize, and act—without pushing the person out of the center.

This should feel like a new kind of personal technology company: capable and modern, but warm, thoughtful, and grounded in human judgment.

ECOSYSTEM CONTEXT
Cloudwork Systems is the company and portfolio umbrella behind True Convo. It carries a larger human-first idea: keep the human at the center of the augmented future.

For this project, however, True Convo must stand on its own. It is the name people should see, remember, and trust first.

Other parts of the ecosystem include:

- Cloudwork Nexus: a quieter AI operating layer that helps coordinate approved work behind the scenes.
- Cloudwork Connect: a separate business-focused offering for organizations.

Do not create a corporate holding-company identity. Create the strongest possible True Convo identity, with enough depth that it can later sit naturally within a related family of brands.

AUDIENCE
People with many projects, responsibilities, ideas, conversations, and open loops—especially people who want useful AI without feeling reduced to prompts, dashboards, or automation.

They are thoughtful, creative, ambitious, and busy. They want technology that feels clear and capable, but also personal, humane, and understandable.

BRAND FEELING
True Convo should feel:

- Human-first, warm, intelligent, and confident
- Original and future-facing without becoming cold or sci-fi
- Clear, calm, and emotionally resonant
- Personal without being childish
- Sophisticated without being corporate or sterile
- More like a trusted place to think and work than another chatbot

It should not feel like generic agency branding, a robot company, a crypto product, or an impersonal enterprise software tool.

VISUAL DIRECTION
The current product direction uses an “Ember” visual world:

- Warm near-black backgrounds
- Cream or warm-white type
- A magenta-to-coral-to-amber accent range
- A sense of warmth, light, depth, and continuity

This is useful context, not a demand to reproduce an existing design. We want a designer to either refine this direction thoughtfully or propose a stronger, defensible evolution.

The visual world may suggest connection, continuity, conversation, memory, shared understanding, or a horizon of possibility—but should avoid literal or predictable symbols.

PLEASE AVOID
- Robot heads, brains, circuits, neural-network diagrams, or “AI sparkle” clichés
- Generic chat bubbles as the entire idea
- Blue/cyan startup styling or cold sci-fi aesthetics
- A literal sunset or stock “future” imagery
- A mascot-led identity
- A logo that depends on gradients or fine detail to work
- Visual language that implies unproven claims about privacy, security, or universal portability

EXISTING IDENTITY
There is an existing marketplace-generated logo used as a temporary reference. This assignment is to replace it with original work.

Do not reuse, trace, or create a close variation of the existing mark. Any references shared later are for context only.

WHAT WE NEED
Please propose a complete but practical identity system, including:

- Primary wordmark
- Symbol or icon that can work independently
- Horizontal, stacked, dark, light, and one-color logo versions
- App icon, favicon, and social-profile version
- Core color system and usage guidance
- Typography recommendations, including licensing details
- Supporting visual language: shapes, patterns, graphic devices, or image direction
- A concise brand guide
- Real-world mockups, such as a website header, mobile app icon, and conversation/workspace screen
- Editable source files and final export files: SVG, PDF, EPS, PNG, and any native working files

Please make sure the identity works at very small sizes, in one color, on dark and light backgrounds, and in a future app interface.

RIGHTS AND ORIGINALITY
The final work must be original and appropriate for later trademark review. Please disclose any stock, font, or AI-generated component used in the process, along with its license.

We need full ownership or an explicit, usable transfer of the final identity and editable source files. Trademark clearance itself will be handled separately.

WHAT TO INCLUDE IN YOUR PROPOSAL
Please show:

- Relevant identity work, especially for human-centered technology or ambitious consumer brands
- Your creative approach to this brief
- Your suggested process, concept count, revisions, timeline, and final deliverables
- How you handle originality, licensing, and ownership transfer
- Your fee proposal

SUCCESS LOOKS LIKE
A person should see True Convo and feel:

“This is technology built to help me stay connected to my work and myself—not to replace me.”

The identity should be memorable, ownable, flexible, warm, and strong enough to grow into a lasting public brand.

Texto del logo

True Convo/True Convo AI/Blank (alternatively)

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