Web Digital HERO using Figma/RIVE animation
Resumen de Diseño Gráfico
We are launching a SaaS platform that monitors the digital systems a business depends on and identifies problems that could affect customers — things like broken links, failed forms, broken images, website performance, email issues, and other website failures.
We are looking for a premium looping animation for our website. This is not a traditional explainer video.
Reference for the level/style of visual storytelling: Fullstory.com
We are NOT looking to copy their design. We like the way they use simple, playful motion to visually explain a complex software product without relying on screenshots, dashboards, or lengthy explanations. Still trying to decide on a computer browser or mobile browser image…
The Concept
The animation should visually communicate one simple idea:
Our Solution continuously moves through your website, checks what your customers depend on, and identifies problems before they become bigger issues.
We envision a beautiful fictional small-business website displayed inside a stylized browser window.
The Solution continuously scans the website.
The animation moves through approximately four different pages of the SAME website.
Each page demonstrates two types of checks.
Page 1 — Homepage
The Solution checks:
Website loads/availability check
The scanner moves through the page.
Receives a subtle ✓.
The page then transitions/flips to the next page as if a user were moving from one page to the next.
Page 2 — Email
The Solution checks:
Email link works
The animation briefly simulates verifying the email is functioning correctly.
Result:
A box pops up and receives a subtle ✓ Email link works
Page 3 — Contact
The Solution checks:
Contact forms
Buttons
The animation briefly simulates completing and submitting a form.
Result:
✓ Form working
A CTA/button is also tested.
Then the website transitions to the next page.
Page 4 — Broken Link
The Solution checks:
Broken Link Detection
The scanner moves through the page.
A working link receives a subtle ✓.
Another link has a problem and receives a subtle warning indicator.
Small message:
Broken link
The animation then transitions seamlessly back to Page 1 and repeats in a continuous loop.
Fictional Website
The animation should use ONE professionally designed fictional small-business website.
For example:
yourbusiness.com
Pages could include:
Home
Projects / Services
Contact
Booking / Inquiry
The exact fictional business is flexible.
The important thing is that it looks like a real, professionally designed small-business website, not a software dashboard.
All text should be real and readable.
Technical Requirements
Our website is being built using Lovable / React.
The final animation needs to be lightweight and suitable for a website hero/marketing section.
Deliverables
We expect:
Visual concept / storyboard
Design of the fictional website and four page states
Scanning visual language
Motion design
Seamless looping animation
Desktop version
Responsive/mobile consideration
Final editable source file
Final source/design file
Web-ready exported asset
Basic implementation guidance for embedding it into our website
The final files must be editable so we can modify colors, copy, timing, or individual checks in the future.
Here's a draft to the website where this will be used on the HERO page: https://always-ready-watch.lovable.app
Banding guide https://drive.google.com/file/d/1-yyx1e51Z29tELd3fxT8YmBZGUaLPajd/view?usp=sharing
Objetivo del mercado(s)
Small Business
Tipo de industria / entidad
SaaS
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- We would like to develop a simple visual language that could potentially become part of the brand. Our current idea is a thin turquoise scanning line/pulse that moves horizontally across the webpage. When it encounters something being tested: Turquoise pulse = currently being checked Green ✓ = working Amber ! = problem detected We are open to the designer proposing a better visual metaphor. We want the scanner to feel intelligent and playful — but subtle.
Agradable de tener
- We want: Clean Premium Modern Minimal Friendly Playful Sophisticated SaaS/product-design aesthetic Lots of white/negative space Smooth, elegant motion Subtle depth Excellent typography Purposeful animation The animation should feel like something that belongs on a well-funded modern SaaS company's homepage.
No debería tener
- Generic AI-generated SaaS artwork Cybersecurity imagery Hackers Shields Code Server graphics Complicated dashboards Giant warning symbols Excessive neon/glowing effects Multiple floating browser windows Stock illustration Cartoon characters Fake/gibberish website text An explainer-video aesthetic