Redesign of existing Restaurant logo to include new name

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Este cliente recibió 56 diseños de logo de 17 diseñadores. Eligieron este diseño de logo de onik.filas como el diseño ganador.
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Resumen de Diseño de Logo
The is a logo redevelopment from the using of an existing logo initials. MBC , based in downtown Lansing, MI,- which previously stood for Michigan Brewing Company, but will now stand for Midtown Beer Company.
The business previously carried Craft brews as well as beer brewed in house.
The place is now transitioning to to also carry wine and alcohol. They will also carry craft beer but will no longer brew beer in house. There is a restaurant that is a part of the business that serves standard pub fare.
The goal in to retain the MBC logo but transition the name of Midtown Beer Company along with the existing logo.
Actualizaciones
To all designers: The MBC logo must be used in its original format which in "Saddlebag" font.
Added Thursday, May 10, 2012
Objetivo del mercado(s)
1. Beer drinkers 2. bar goers 3. foodies
Tipo de industria / entidad
Restaurant
Texto del logo
MBC Midtown Beer Company
Estilos de logo de interés
Logo con emblema
Logo contenido dentro una forma / figura



Logo con siglas
Acrónimo o logo tipográfico (solo texto)



Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- The logo must use the MBC letters in the font indicated and must also include the text Midtown Beer Company
Agradable de tener
- One area I would like to include is some type of generic skyline, but not mandatory.
I would like to see the color of gold incorporated into some of the submissions.
A good reference would be the logo developed on the designcrowd website for dvdbeer