Statistical Fact Book 2014
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The Direct Marketing Association (DMA) is releasing its Statistical Fact Book 2014. Now in its 36th edition, “The Definitive Source for Direct Marketing Benchmarks” offers a wealth of new research and data from over 50 prominent sources and thought leaders.
This year’s reference book contains a newly-expanded chapter on Marketing Data, as well as updated and revised chapters on 12 additional key topics: Retail, Internet; Mobile Marketing; Social Media; Catalog; Consumer Demographics; Direct Mail; Direct Marketing Overview; Email; Nonprofit; and USPS Information. DMA has also added dozens of new charts on new media to augment the updated information on traditional channels.
Actualizaciones
Project Deadline Extended
Reason: We are getting closer but not quite there yet! We would like to see tings that play off our brand a bit - perhaps our chevron arrows with the chapter titles in then or something? Perhaps our brand colors? Looking forward to finding THE design.
Added Monday, February 24, 2014
Objetivo del mercado(s)
See attached creative brief. I would like to see someone use the WORDS we indicated as chapter titles and the Chevrons (arrows) perhaps putting words in the chevrons...
Tipo de industria / entidad
Internet
Estilos de fuente para usar
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- See attached creative brief
Agradable de tener
- See attached creative brief