Redesign the logo of Reliance Financial

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Resumen de Diseño de Logo

Dear Logo Designers,


We need a logo redesign for our company - Reliance Financial. We are a mortgage brokering company, focused on providing our clients find the best home loan that fits their financial needs. We are based out of San Ramon, California. Reliance Financial was founded in 2004.

In our to provide our clients with the best resources and services, our company is built around a team of professionals with vast experience and extensive knowledge in Residential Mortgage. Our company is celebrating its 10th year in business, this year. Our vision is to be the preferred lender-partner for our clients and stakeholders.

Following keywords need to be highlighted in our new company's new enhanced logo. The following message that is central to our logo redesign is that: Reliance Financial is fully committed to serving People in their home financing needs.

Keywords:

Dedicated Service, Prosperity, Growth and Winning.

We are Reliance because People can count on us as their Trusted Mortgage Advisor. Our Tag line is "Helping you achieve your optimal financial results!" or "Optimal Result, Awesome Service"

Our Marketing Motto is: “Teaming to Win”.

We would also like to incorporate and highlight our celebrating 10th Year of being in the business. It should be in the below part of the logo.

Our Culture:

Our business practices are built on our core values of teamwork, passion for our profession and industry, continuing education, integrity, professional excellence and unyielding entrepreneurial spirit.

To maintain our competitive edge and meet the high expectations of our clients, our culture continues to evolve. Reliance Financial has made a commitment to creating an environment that values diversity, promotes inclusion and fosters a genuine spirit to achieve.

Please view our current website www.reliancefinancial.com to know about our company and current logo theme.

I have attached a couple of examples of our current logo.

Best regards,
Jay

Ícono de Información
Actualizaciones

Dear Designers,


Please submit all your design with following key color themes.

Color of home - Mahogony "Mahogany is a kind of wood—the straight-grained, reddish-brown timber of three tropical hardwood species of the genus Swietenia, part of the chinaberry family"( or similar color of wood or house )

Color of Text - Green  which related to Finance Industry ( Green like "a Dollar Bill" color, Green Color for growth  like leaf's color of tree ) 

We are looking modern classic concept which will relate to new generation as well as old generation.

Thanks.


Added Tuesday, March 04, 2014

Dear Designers,


Our essence of story is not coming out in designs you have provided so far. Please refocus the design concept on following message the logo would like to deliver
1.Reliance Financial is in the People's business People who are dreaming to buy home or Real Estate !
2.Reliance Financial  Team help them getting the Finance from lending institution to achieve the goal of owning sweet home, 
3.Reliance Financial is team of trusted advisors or  Finance Professional which focus on Growth "  

Selections of text, color or design approach should enlighten above key words. We appreciate all your proposals however we have not got the design so far what we are looking for. Thanks again.

Added Wednesday, March 05, 2014

Project Deadline Extended
Reason: We still have not got the design we like 100%. We would like to add one more week to give some time to designers to fine tune the logos which we are getting so far. Thanks your hard works.
Added Saturday, March 08, 2014

To eliminate the confusion we have uploaded the samples of the colors which we like. You can try out these colors to see how it works. Please use color "brown" for Reliance and color "grass green" for Financial. Please also use the above colors in complete logo design to see how it goes. Thanks.


Added Saturday, March 08, 2014

Project Deadline Extended
Reason: Dear Designers, We still not have not got the logo we want. We have give new color theme. Once we are done with logo we need business cards design and our stationary design. We want very neatly designed logo which will look good on all platform and all resolutions ( web, tablet, smart phone, business cards and promotional items). So please be creative and give us some new designs which will meet the essence of vision " Your Trusted Mortgage Advisors " of the company. Thanks again.
Added Thursday, March 13, 2014

Dear Designers;


Thank you all for your wonderful work. We deeply appreciate all the great jobs you all have done in helping us to redesign our logo. Based on all the submissions, we have got to-date, we have added 2nd and 3rd prize for two more better designs apart from the 1st place winner design which we started with. 

We are also hoping that these prizes gives you some more incentives and motivation to submit your the best possible design work. We have also moved the submission date till March 31st 2014. We look forward to get your best design works. Good luck & thank you all.   


Added Wednesday, March 26, 2014

Project Deadline Extended
Reason: We have extended 4 more days to get the best of 3 designs. Good luck!
Added Wednesday, March 26, 2014

Project Deadline Extended
Reason: We are giving 2 more days to all designers to make the final submissions since we have given last minutes modifications suggestions.
Added Tuesday, April 01, 2014

Tipo de industria / entidad

Environment

Texto del logo

Reliance Financial with Tag line below " Teaming to Win ! "


Estilos de logo de interés
Logo abstracto

Conceptual / simbólico (texto opcional)


Estilos de fuente para usar
Serif
Sans serif

Colores

Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:

0392cd
9bcb3c
f78f20

Mira y siente

Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.

Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama

Archivos
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JPG
logo concept Tuesday, 25 March 2014 18:06:05
martes, 25 de marzo de 2014
Pagos
1er lugar
US$360
2do lugar
US$125
3er lugar
US$101
Pagos de participación x 2
US$20
Total
US$626

Fecha límite del proyecto
01 abr. 2014 22:33:53 UTC
Language

Inspiración de Diseño de Logo
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