Professional photography business needs a logo design
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Este cliente recibió 192 diseños de logo de 61 diseñadores. Eligieron este diseño de logo de Graphix Designer como el diseño ganador.
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Resumen de Diseño de Logo
'Guido Brandt Photography' is an Australian photography company in Melbourne supplying superior photographic services and products coupled with excellent customer service in the areas of event and sports photography, fine art landscape and architectural photography. Yachting photography is a focus, but not limited to.
The purpose of the logo project is to support the company image. The logo will be used for a variety of purposes:
• Watermark feature on images presented on webpage, both as branding but also protection feature, driving customers e.g. from Facebook to the company's website
• Use on business cards, company communication such letter heads, quotes, invoices as e-mail signature
My target audience is the general public, sporting and sailing community, sport magazines, etc.
As mentioned above the logo will be used in a variety of ways, so it should translate to the various formats of watermarks, business cards, website banner, etc. In particular I want to use the logo for:
1. protecting high quality, high value limited-edition fine art images (logo should be small or subtle so not too distract from the image itself)
2. protecting a larger volume (typically 20-200 images) of high quality images from an event, where potential customers can purchase an image or print for a small fee via the companies website
3. driving customers from social media sites (FB, twitter, instragram, blogs) to the companies website (www.gbphoto.net) - this could be either through quoting the web address of the companies website or any other form
In the past I have been using a signature type logo with web address in different opacities/sizes to serve this purpose - please refer to the website www.gbphoto.net for a reference as how the current logo has been used, in particular:
http://www.gbphoto.net/landscapes for 'subtle' use of the logo
http://www.gbphoto.net/p253128406 for more 'aggresive' use of the logo for protection purposes
Competitor sites/businesses:
Any other photography business, I have seen anything from signature logos, camera/lens symbols
Examples of competitor sites are:
http://www.teridodds.com/
http://steb.com.au/
http://www.afrancolini.com/
http://www.everlookphotography.com/
http://www.markgray.com.au/
http://www.wildforlight.com/
Below also answers to questions you might have
1) What type of logo do you prefer (Typographic, Graphic symbol + typographic, emblem)
No preference really, but I would like to keep the logo simple and compact, e.g. I have been thinking of dropping the 'Photography' word from my current logo.
2) Do you wish to keep the “brushed signature” style for the text?
I don't have a preference for the brushed signature - I originally chosen it as it stands for something that I have created as an artist - a stamp of approval. However I am very open to your ideas.
3) Do you have an existing brand color?
The logo needs to work with all kind of images, color or b/w images.
Logo should be sleek, simple, elegant, not clichéd, tacky or literal professional.
Guido Brandt Photography owns two domain names:
'www.gbphoto.net'
'www.guidobrandt.com'
Please contact me through gbphoto.net@gmail.com for any further questions you might have.
I have attached the current logo design for reference.
Actualizaciones
Hi all, thank you for all contributions so far - there were some interesting logo proposals amongst it, but also a lot of conventional, non-original designs. I would like to encourage you again to read the brief - my business is all about above-average photography and service, elegance - the logo needs to reflect this. it is to be classy, original, elegant, clever, superior. A simple change of fonts or arrangement in the wording is not accepted.
Added Wednesday, February 26, 2014
Project Deadline Extended
Reason: I received a number of design proposals in the last few days, but need a bit more time to give feedback to the best designs.
I still encourage you to submitt designs as there are only a 4-6 designs that are interesting, novel and creative.
Guido
Added Friday, March 07, 2014
Tipo de industria / entidad
Communication
Estilos de logo de interés
Logo con emblema
Logo contenido dentro una forma / figura
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)
Logo abstracto
Conceptual / simbólico (texto opcional)
Logo de marca de nombre
Logotipo basado en palabra o nombre (solo texto)
Logo con siglas
Acrónimo o logo tipográfico (solo texto)
Colores
Diseñador para elegir los colores que se utilizarán en el diseño.
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.