re branding project

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Este cliente recibió 20 diseños gráficos de 6 diseñadores. Eligieron este diseño gráfico de Mari como el diseño ganador.
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Resumen de Diseño Gráfico
We are looking to re brand our entire product range which is made up of a mixture of organic products ( www.rawlicious.eu ) in order to make it more appealing to the main stream market.
The scope of work could include logo change, color or style change and we are also considering the type of packaging that we use.
Attached are design currently in use.
Our aim is to have a united corporate image suitable for a world wide audience across specialists and main stream markets.
The company is growing rapidly and will diversify into other food products areas and they should be part of the design thought process. We want the design to have smart, premium look and feel to it which should be reflected in the packaging used.
This is an idea opportunity for someone to get involved with the award winning market leader in a long term projects.
Actualizaciones
Project Deadline Extended
Added Wednesday, March 26, 2014
Objetivo del mercado(s)
people who are passionate about their food and healthy life style, educated, health conscious, high disposable income, families with kids where family health is important, sports people, diet conscious, gluten free market, dairy free, sugar free snack option
Tipo de industria / entidad
It Company
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- appeal to mass market
No debería tener
- the design should not only appeal to vegans and organic foodists