• €690

• 102 diseños

• 38 diseñadores

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Resumen de Diseño de Logo

Development of 3 logos for InterRail (product logo), Eurail (product logo) and Eurail Group (corporate logo)

Eurail Group offers two sister products for European Rail Travel: InterRail (for our European customers) and Eurail (for non-European customers). For information please look at our resellers website www.eurail.com and www.interrail.eu.

We are currently aligning our product communication and want to go for a clear product brand approach. It is clearly visible that InterRail and Eurail are familiar products (the underlying concept is equal). Today, both product logos use the same tones of green and blue. Still, they are not really aligned from a style perspective. Both logos shall be brought closer together, whilst still being recognizable and keep their playfulness. In addition, we would like to have a new company logo for Eurail Group. This should be corporate style and taken a bit aback. Nevertheless, it would be great to have some familiarity with the product logos. Our corporate communication is held in a dark blue.
The InterRail communication is green with a recognizable red line element. The Eurail communication is blue with a recognizable green line element (examples in the attached presentation).

You can take into account elements of our Vision:
At Eurail, we strive to provide our international guests with
an unique and life-changing travel experience
by offering freedom to travel flexibly  across Europe,
discovering its cultural, geographical and historical richness and diversity
and connecting to local people and fellow travellers.
 
Eurail is a touristic provider of a life-time experience.

Objetivo del mercado(s)

Very diverse target groups, therefore I would keep it neutral.
Eurail is targetted at all overseas market from North and South America to Australia and Asia. Mostly 1st class adult travellers, but also huge youth markets inside.
InterRail is a product for European travellers exploring Europe. Mostly youngsters today, but the product is open to all ages and we want to spread the reach into the older segments.

Tipo de industria / entidad

Communication

Texto del logo

1) "InterRail" (product logo) 2) "Eurail" (product logo) 3) "Eurail Group" (corporate)

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Estilos de logo de interés

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Mira y siente

Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.

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Requisitos

Debes tener

• The idea is to rejuvenate both brands that are well-known in the respective markets. Nevertheless, the communication became outdated and not too active in the recent years. The logo redesign stands in the context of a re-juvenation and re-positioning of both brands that shall be brought to the target groups mindset in a more prominent way in the future.

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