We need your help!!!! OptiFleet Website Homepage Illustrations

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Este cliente recibió 115 diseños de ilustración de 13 diseñadores. Eligieron este diseño con ilustración de Kitchenfoil como el diseño ganador.

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Resumen de Diseño Con Ilustración

OptiFleet is a start up business providing vehicle lifecycle management consultancy - we help organisations, big and small, to get the most from their fleets. Our seven pillars of fleet management excellence (safe, sustainable, reliable, suitable, economic, compliant and transparent) are the foundation for everything we do. We are currently developing our website and would like 7 illustrations for the seven pillars. Please see the attached document for guidance on what we're looking for. We would like to use CMYK 100,0,0,0 and white only to provide harmony with our logo and our business cards (also attached below). We really want to represent to our clients that we are professional, clever and easy to work with and would like to show this through our graphics.

Ícono de Información
Actualizaciones

Apologies - just realised my brief only included six illustrations instead of the seven we require.... the leaf or tree should actually apply to sustainability. We also need a graphic relating to safety... which should be either a road cone or some other fleet/vehicle safety symbol. 

Many thanks, sorry for the confusion.
Jessie

Added Tuesday, June 26, 2012

Project Deadline Extended
Reason: As some designers are still finalising revisions to their designs and we still need to conduct a voting poll of our favourite designs we have extended the deadline for this competition. Thanks
Added Wednesday, July 04, 2012

Project Deadline Extended
Reason: We are still finalising our voting poll and subsequent feedback/changes with designers.
Added Tuesday, July 10, 2012

Hi All, 

You may have noticed that we have increased the budget for our project. Following extensive feedback from our voting poll and our marketing mentor we have been forced to reassess our brief. Feedback received indicated that the quirky, youthful brief we originally published will not resonate with our target market. We have published an updated brief and in recognition of the fact some of you have already invested quite a bit of time in preparing your designs, we have increased the budget. 
We hope you'll all stay with us and have a go at interpreting our new brief. 
We're really excited to see what you come up with.
Many thanks
Jessie and Jack

Added Wednesday, July 11, 2012

Project Deadline Extended
Reason: To allow time for revised designs based on updates to the brief.
Added Wednesday, July 11, 2012

I have just attached to photographs of a shop window display that has silhouette images with features we like. We like the use of the block colour and thin lines to separate the pieces of the silhouette. Obviously it will be in reverse for our icons given the background colour will be OptiFleet blue and the silhouettes will be in white. These example designs look clean, modern, refined and fresh. We'd like you to bring a little bit of uniqueness to your interpretations of the icons, rather than just using the clip art examples we provided and using them "as is".

Thanks
Jessie and Jack. 

Added Friday, July 13, 2012

I've added some more inspiration for these images. These use thin lines of black along with white and a background colour and I think work very well.
Added Friday, July 13, 2012

Project Deadline Extended
Reason: Just finalising changes to designs.
Added Sunday, July 22, 2012

Objetivo del mercado(s)

Fleet Managers and Chief Financial Officers in organisations with 20 or more motor vehicles. The demographic is likely to be predominantly male, 30-60 years old.

Tipo de industria / entidad

Business


Mira y siente

Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.

Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama

Requisitos
Debes tener
  • OptiFleet Blue (CMYK 100,0,0,0) and white.
    OptiFleet Blue background with white silhouettes of images (as per attachment)
    Professional, modern, minimalist
    Clean lines
    Fresh
    Complementary to logo and and business card
No debería tener
  • Cheesy interpretations
    Multiple colours

Archivos
Descargar todos los archivos - 6,7 MB
DOCX
Web Icon Brief Wednesday, 11 July 2012 08:04:00
miércoles, 11 de julio de 2012
JPG
JPG
Pagos
1er lugar
A$450
Pagos de participación x 3
A$20
Total
A$510

Fecha límite del proyecto
25 jul. 2012 23:39:51 UTC
Language