WinterCommuters
¿Quieres ganar un trabajo como este?
Este cliente recibió 26 diseño de publicación de 8 diseñadores. Eligieron este diseño publicitario de Peter Nam como el diseño ganador.
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Resumen de Diseño Publicitario
First, let me apologize for the short term. We just got an opportunity to place an ad in a commuter newspaper that will run throughout the winter months. We have tropical vacation rentals in Mexico, so it seems worth a shot.
We want to emphasize tropical luxury at competitive prices. Because we will be new to the audience, we need to cover a lot in one ad - images can definitely help. We are supplying photographs - feel free to crop or whatever.
We have the only private complex of luxury houses on the Mexican Caribbean coast, the "Riviera Maya" so we can accommodate anywhere from a single couple to a full wedding party. We want to show our large capacity without scaring off the single couple or small family with mom, dad, and a couple of kids.
Actualizaciones
Correction to text: third paragraph. The word should be "you", not "so" after "Riviera Maya,"
"As we are in the heart of the Riviera Maya, you will have "
Objetivo del mercado(s)
Professionals looking to get out of the winter cold. Think tropical!
Tipo de industria / entidad
Wedding
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- The ad must be 5"x5" at 200 DPI (1,000 x 1000 pixels).
- The primary ad will be printed in black and white so it should be saved as a grayscale image. (I think they actually want a jpg, although a tiff would seem more logical!)
- The add will also be on the web in full color so please design the ad with color in mind and then change to grayscale after the content ends.
- Include our logo, phone number, e-mail, and website.
- Also, unless there is a good reason not to, include the four "first tier" images.
- Use the text as provided - not that some is optional.
Agradable de tener
- Please see the text in the attachments. OOPS: I downloaded the wrong version first - use the most recent "chicagoad" text!
- Also, unless there is a strong reason, use the "first tier" photos. We want to emphasize the accommodations, but also show large groups. We don't want to scare off the smaller groups (couples, small families) with the impression that we are only for large groups.
- The "second tier" photos are available if they would help. Both accommodation and weddings/large groups.
No debería tener
- Stock photographs.
- I have (obviously) had some issues loading my files so please forgive the duplicates.