Retiring Logo Needs an Update

¿Quieres ganar un trabajo como este?
Este cliente recibió 232 diseños de logo de 109 diseñadores. Eligieron este diseño de logo de Whitespace como el diseño ganador.
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We have a logo that we've been using for 10 years. I like it - but it's become stale, and it has elements that were very common in logos 10 years ago - features that a lot of design experts will say are overused. I'm looking for something that hopefully (but not required) has some continuity with the old logo but presents a fresh, hip, modern feel without looking like everyone else's logo.
I prefer to stay with burgundy and gray but don't have to - any ideas that are submitted in different colors do not need to be resubmitted - I get the idea of what it can look like.
If our company were an animal, we would be a duck because of a duck's versatility in various weather. If we were a car, we would be Range Rover for luxury off-road and city driving. If our company were a tool, we would be a leatherman.
I don't know what else to say to describe us - we are a small firm that is very versatile. We are not a discount wholesaler. We are a premium service provider.
The logo I'm looking for cannot have a lot of fine detail that gets lost when it is printed small - it needs to look good when it is small and it needs to look good when it is reduced to just 2-color.
Thank you for your patience and for the designers that are still interested, please ask questions and I will be more than happy to provide answers. Criticism is also welcome as it will help me from making the same mistake twice.
Objetivo del mercado(s)
Small and Medium size businesses looking for a firm to entrust their IT needs. Our target decision maker is the owner of a 40 employee business or the CFO of a 400 employee business.
Tipo de industria / entidad
It Company
Texto del logo
VersaTel Net
Estilos de logo de interés
Logo con emblema
Logo contenido dentro una forma / figura



Logo pictórico / combinado
Un objeto del mundo real (texto opcional)



Logo abstracto
Conceptual / simbólico (texto opcional)



Logo con personaje
Logo con ilustración o personaje


Estilos de fuente para usar
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Needs to look good when it is small or in only 2 color.
Agradable de tener
- Continuity to our old logo would be nice, but not an absolute requirement.
No debería tener
- Cannot have too many details.