• US$300

• 104 diseños

• 45 diseñadores

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Resumen de Diseño de Logo

A new project in need of a new logo. I give talks all over the country, telling people about the amazing possibilities for their own second half of life. The logo will be used as part of the banner on my website (still being designed), and on printed materials: business card, a footer on all handouts. It needs to print cleanly and clearly on an inkjet printer (so that probably eliminates 3D logos), and photocopy well.

I'm looking for (1) a custom image; (2) the name of the program: The Second Half of Life; and (3) the tag line: What are YOU being called to?

The target audience for this work is people in their 50s through 70s, so the logo needs to read clearly (audience has fading eyesight) and easily. I estimate that 75-80% of the target audience is women. The design does not need to be highly feminine, but it needs to appeal mostly to women while not alienating men.

The second half of life is about adventure, fulfillment, becoming who we really are instead of who the world wants us to be. So the logo should have lots of forward energy. I'm thinking hot colors rather than cool (no yellow-it doesn't photocopy well).

Some background to help stir your creative energy:

"If the First Half is about striving, accomplishing, building an identity, a family, career, and security, the Second Half is about becoming who you really are, beneath all that. It’s a call from the heart to fulfill your promise, a call from the soul to fully become the uniquely gifted, skilled, passionate person you have had the potential to be since the moment you were born.

"Come, join in the adventure of a lifetime. Learn to listen for the invitation your soul is sending you, and carefully consider your response. It’s the Second Half of Life. What are YOU being called to? How will you respond?"

This is just an idea (I'd like to see yours): Maybe the logo image suggests these two parts of the journey: the striving first half and the clarity, excitement and adventure of the second half. Maybe there's a gate that separates the two. The one thing I don't want is for the image to suggest a peaceful second half (sunsets, rainbows, gentle hills). The actual work of the second half is tough, even brutal, definitely not for sissies. It rearranges who you are and what you do in the world-not an easy process. But it's the most enticing, intriguing, fitting invitation we ever receive, so the image of the second half should be of something desirable, maybe even mysterious.

Tipo de industria / entidad

Building

Texto del logo

[Bigger:]The Second Half of Life [smaller:]What are YOU being called to?