Design a shirt for "Life's Beachy"

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Este cliente recibió 42 diseños de camiseta de 16 diseñadores. Eligieron este diseño de camiseta de Arcane Creative Design como el diseño ganador.
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We need a design for a new company called "Life's Beachy". "Life's Beachy" is a lifestyle clothing company, we wish to put people in a "Beachy" frame of mind when they see our clothing. We do not have very many designs to date as we are just getting started. This project can lead to future work. This shirt should give off a "Beachy" vibe. We prefer a larger design on the back of the shirt, with a smaller design on the front left chest featuring our phrase "Life's Beachy". The prefered font is Pacifica. All creativity is encouraged. What do you think of when you imagine the beach? What mood does the beach put you in? Relaxed? Excited? Euphoric? Lets get it on a shirt and share it with the world. From vacationing consumers to beach lovers, lets put the "Beachy Vibe" on their backs!
Actualizaciones
I have uploaded two different designs of mine that give an idea of the vibe we desire. Note the laid back appearance, the warm colors, etc.. We don't necessarily want replicas, just wanted to give an idea of what we have.
Added Thursday, August 02, 2012
A good group of words we could use to describe what feel it should have are "slightly vintage and very relaxing".
Added Thursday, August 02, 2012
Objetivo del mercado(s)
Men and women age 25-45
Men and women who seek an "escape from "real" life into a beach frame of mind
Tipo de industria / entidad
Clothing
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Agradable de tener
- Elegant and "classy" appeal to the design. Prefer a larger design on the rear of the shirt with the phrase "Life's Beachy" on the front. Slightly vintage and very relaxing vibe.
No debería tener
- We do not want a design that is very "cartoony". Shouldn't Blook messy or "overcrowded".