Big T's Wine Label Project
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Este cliente recibió 154 diseños gráficos de 30 diseñadores. Eligieron este diseño gráfico de Withdrawn como el diseño ganador.
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Resumen de Diseño Gráfico
We need a new entry level wine label called "Big T's" for a range of wines we are developing from inland Australia. Our company is made up of three youngish guys who live hard and love taking the mickey. Big T is Big Tone - the largest and loudest of the three partners (and ideally this label will take the mickey out of him). We've grown the grapes ourselves for this first release which will be a 2012 Pinot Gris. Wine style is dry, young, fresh and contemporary and pitched at the sub AUD $10 retail price point. The package will be flint (clear) claret shape bottle with plain screwcap (colour matched to suit the winning label design).
I've attached a couple of photos of Big Tone to give you some idea of his presence and persona.
Objetivo del mercado(s)
Semi educated 25 - 40 year old wine drinkers. Skewed towards females.
Tipo de industria / entidad
Retail
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
No debería tener
- Anything traditional or old fashioned