Brand Design Identity and Logo
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Este cliente recibió 50 diseños de logo de 10 diseñadores. Eligieron este diseño de logo de jaime.sp como el diseño ganador.
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Resumen de Diseño de Logo
Design Brief
Objective: Create a logo and brand identity system for a new business. Include multi-colored as well as one-color logo as well as suggested patterning and icons that may be used in different formats (Print, Web)
Name: Double Dip Trunk Tag: Twice the Style. Twice the Fun.
Background: Double Dip Trunk is a personalized consignment concierge focused primarily on Moms who want to consign their well-kept, quality children’s clothes. The service takes the work out of consignment and places high value on premium quality children’s clothing. In return, Moms are able to share in the profits or turn their children’s outgrown clothing into new sizes of well-cared for, premium clothes. We represent great value for Moms who want their children to look their best and place a value on simplicity and quality.
Brand Values:
Simplicity (Life doesn’t need to be complicated)
Value (Quality doesn’t have to cost a fortune)
Social (Sharing my clothes with like-minded Moms is fun!)
Brand Story: Catherine Blevins is a stay-at-home Mom to two children. Through connecting with her friends who were also Moms (and dealing with the inevitable hand-me-downs and clothes sharing) she realized an opportunity. Traditional consignment stores were too much work, not enough value and they offered little selection in return for her children’s clothes. But in her circle of friends, they could buy, sell, and trade clothes with the knowledge that the items were well cared for and high quality. There was also a natural cycle of children moving into new sizes and leaving behind old sizes. Why not make the consignment market this social, easy, and fun? Double Dip Trunk is the answer – a fun, social, and valuable way to consign and buy stylish, high quality children’s clothes. Twice the Style. Twice the Fun.
Objetivo del mercado(s)
Upscale Moms
Tipo de industria / entidad
Clothing
Texto del logo
Double Dip Trunk
Estilos de logo de interés
Logo con emblema
Logo contenido dentro una forma / figura
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)
Logo abstracto
Conceptual / simbólico (texto opcional)
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Be appropriate for children's clothing and appealing to Mom's. Should have a lockup that can become iconic - simple is better.
Agradable de tener
- Primary and Secondary Logos that draw on a similar look and feel. Perhaps a more complex lockup as well as a simplified one.
Would like some exploration of metaphors such as an elephant trunk,other animals or children, or other "double" ideas. Just a nice to have as we consider options.