Packaging design for a Deli Shop "MILA Gourmet"
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Resumen de Diseño de Empaque
We need a packaging design for a new Deli Business we are opening soon. We produce food to be packaged and sold either fresh or frozen in transparent disposable plastic boxes, cardboard boxes and finally delivered in a bag (Paper, plastic or shopping bag whatever goes best with the design) to take out. The food we generally pack are salads, lasagnas, ceviches, sandwiches, cookies, granola, dips, etc.
The name of the company is "MILA Gourmet" Check our website for reference: www.milagourmet.com
We have a logo and a name we want to maintain (attached).
The product will be sold in our new deli store, that is inspired in big cities delikatessen, quite modern and trendy. It also delivers a message that everything we sell is high quality, artisan (not massive or mainstream) and great in flavors.
Packaging must communicate freshness, great flavor, high quality and high price.
Packaging must be feasible to produce and print easily without any complex or impossible to implement packaging, (preferrable to be done or easy to adapt from generic packaging).
All our communication will be in Spanish so please do not depend on english for the design. If english or any other language is used, please be sure its understandable in almost any country (ie Basic English, Italian).
Same packaging (labeling or boxes and bags) will be used, just changing the name of the product inside according to the product.
Most of our product will be displayed in refrigerators and freezers.
Actualizaciones
I just uploaded a visual brief of the packaging examples we would like to have.
Added Thursday, September 06, 2012
Project Deadline Extended
Reason: Some designers who said will participate havent submitted their deaigns, and still what is being submitted is not fully complying with the requirements. Thank you
Added Sunday, September 16, 2012
Objetivo del mercado(s)
The main target is High SEL, between 24 and 40, mostly woman
Tipo de industria / entidad
Communication
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
Agradable de tener
- Please take a look at my website www.milagourmet.com to see the kind of coloring we are aiming to have.
Give the impression of being "Green"...
Include "Kraft" color paper / Brown paper color
No debería tener
- Complex packaging difficult to implement in a simple print shop.
Expensive items.