• US$220

• 23 diseños

• 4 diseñadores

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Resumen de Diseño de Empaque

First off, I am VERY flexible on the timing, I know many potential designers are working on other projects and recognize that I need to be flexible in order to entice a great designer to take on this project. So, as long as you agree to meet your deadlines, I promise not to hassle you, ask you how things are going, and send you tons of emails that waste your time. I'm a professional and will treat you the same.

Now .... the product requirements:

The product is called, "DAQ in the Box"

I like the idea of a zipper (see attached jpg) unzipping the daiquiri.

The drink line will include, "Rita in the Box", "Gria in the Box", and "Colada in the Box" so the look should carry through

There is no Logo, but the "in the Box" portion should be stylized in a way that will carry through the entire frozen drink product line with the only change being a different colored word to show which of the line is being purchased.

Here is a competitors product line which I like.
http://dailyscocktails.com/product/margarita-original-frozen-pouches

The name, Dailys, set off in the black box is good. My product will be distributed by some unknown company, so we should have a spot for a brand, but the name should be Generic for now.

I want the stylized words, DAQ in the Box to take up a large percentage the package. This is the branding that will sell the product, not the company that distributes the product

The coloring for the 4 packages will be:
Daq: pinkish Red with black seeds
Rita: Lime
Pina: Cream White
Gria: Dark Rose Red

The package should have a proper glass showing the product, and the garnish on the glass, strawberry, should look like a bartender just plopped it in, splashing the drink and now ready to enjoy. Maybe even include an umbrella (if it works) ... everyone loves an umbrella drink, even if they are afraid to say so.

The package should say on the bottom, but above the 5% alcohol statement,
"Perfectly blended and Alcohol infused
Just Freeze and enjoy"

This should be easy to read and not lost in the clutter so people understand this product does not need additional alcohol to enjoy.


This consumer packaging mock up will be used for a product pitch meeting for an alcohol product line similar to hard lemonaide, malt beverages and wine coolers - over 21 years old. The drink is frozen in the container prior to drinking, is 5 percent alcohol by volume, and can be consumed directly from the 10-ounce pouch/box or poured into a glass (see attached photo of competitor product - I dislike the packaging, to me, it looks like a novice did it on a Friday at 4:50 PM in the summer). The dimensions of the box should accommodate four of the 10 ounce pouches and the dimensions of the pushup should be diameter = 1.5" and height = 6".

Two identical designs are required, the first one box which holds four of the pouches. The second design is a pushup design (see attached file) for quick one drink use. You will design the box and when we select the winning design, you will then just "wrap" a pushup mockup with the same design.

The finished product needs to be youthful and vibrant in color to attract attention and the imagery needs to be able to carry over to other products in the beverage line line (think similar packaging for each drink type/flavor).

The packaging must also contain the usual label requirements for alcohol - see http://www.ttb.gov/pdf/brochures/p51903.pdf

Nutritional info is found on an attached file.

And of course, all rights to the design are transferred over to me for use in any way I desire upon the designs acceptance and your payment.

Objetivo del mercado(s)

21 - 32, white, strongly female, non smoker

Tipo de industria / entidad

It Company

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Mira y siente

Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.

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Requisitos

Debes tener

• Bright colors, tropical island feeling (think palm trees, Tika Bar, Toucans, pina colada on the beach with a fresh slice of pineapple in it, fun umbrella in the drink) and summer since the majority of our drinks are sold in warm months or warm locations

No debería tener

• Anything too racy or too overtly sexually suggestive. Sex sells, especially in alcohol, but we can't smash people over the head with obvious sexuality

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