In Store POP Material Design
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Resumen de Diseño de Brochure
From: Scott Walker
Sent: Wednesday, October 10, 2012 7:35 AM
To: 'Rob Stewart'
Subject: Marketing Brief for P3 branding
We are looking to create a new look and feel for our Performance Protection (p3) branded materials.
We sell extended service plans through retailers and manufacturers throughout North America.
The store sales personnel offer an extended warranty with the purchase of an Appliance, TV, computer, Camera etc.
We also want these materials to allow for us to include client logos so that we can leverage their brands to add value. I have included our old P3 brochure, a new concept for our Maytag store clients and another client named Trail as reference
Our objective is to create in store tools (brochures, posters, stickers) etc to help the sales people close more sales. We are positioning our protection plans as part of a "total solution" sale. For example, if you buy a TV, you would also need to buy a mount, HDMI cable, screen cleaner etc. In our materials we want to illustrate this and help the sales person not only sell our warranty but the other accessories and services as well.
We also want to create a standard look and feel that is very info-graphic in nature. Heavy use of icons and a web 2.0 type of feel.
Have a look at some of these Infographics and you'll get an idea what I mean.
http://infographicsite.com/wp-content/uploads/2012/05/HDTV-Comparison-LCD-vs.-Plasma.jpg
http://dailyinfographic.com/wp-content/uploads/2011/04/iPhone_Infographic_800px.jpg
My favorite sites are
http://www.bestinfographics.info/
http://www.fastcodesign.com/
You can reference info on our programs through our corporate website:
http://www.thew3solution.com/extended-warranty-solutions
Bottom line, we want to create a new look and feel for the P3 brand and then tie whatever we come up with into both online and in-store materials.
The winner of this design contest will have plenty of work through this project as well as our other companies which you will find at: www.thewalkergroup.ca
Scott Walker
Walker Group of Companies | www.thewalkergroup.ca
W3 Solutions | WGI Manufacturing | WhistleBlower Security
T: 1.604.923.4761 | M: 1.604.202.0974
E: scott.walker@thewalkergroup.ca
Actualizaciones
Project Deadline Extended
Added Sunday, October 21, 2012
Project Deadline Extended
Added Monday, October 29, 2012
Tipo de industria / entidad
Store
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.