Craft Beer Company
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Este cliente recibió 59 diseños de logo de 15 diseñadores. Eligieron este diseño de logo de Ray Gunn como el diseño ganador.
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We need a logo for our product. The logo will be multi format (used on websites, apps, flyers, business cards, etc). We really want to capture the essence of the love of craft beer (also called artisan beer, microbrewing, etc).
Our first already exists, in the form of an app, called MyBeerCraft (find it on iTunes and Google Play), but we are rebranding it to be this new logo that you will be designing.
The app is used to find nearby craft beer and get info on the beer and its brewer etc.
The app will be available in South Africa, Canada, and the USA (we will be branding the Canada and USA territories as North America).
So we want the logo to be central, with a space to put the name of each territory. I.e. Craft Beer (South Africa), Craft Beer (North America).
Our current colours are red and white (on black), so we'd like to stay with that, but if red doesn't work we wouldn't mind gold/amber (for the beer), or possibly green (most beer bottles are green).
We like the idea of a shield or a badge, something that reflects artisan skills. The craft beer industry is very alternative/arty so something that reflects personal product crafting rather than mass production is our goal. We call this the "Butcher, Baker, Candlestick-maker" feel.
Actualizaciones
Project Deadline Extended
Reason: More time to redesign
Added Wednesday, July 09, 2014
Objetivo del mercado(s)
* Students who love beer, specifically craft beer
* People who love finding and trying new beers
Most of the audience have smart phones, so the logo should work for mobile platforms (android, iphone mostly)
Tipo de industria / entidad
Industry
Texto del logo
Craft Beer South Africa, Craft Beer North America
Estilos de logo de interés
Logo con emblema
Logo contenido dentro una forma / figura
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)
Estilos de fuente para usar
Colores
Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Agradable de tener
- Preferably either the initials like CB, but the word BEER would be nice to have on the logo.
Would be nice to be able to re-colour the logo if we need to, or get the logo in a few colours.
No debería tener
- Should not have a lot of text on the logo