Webshop for baby shoes need new design

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Este cliente recibió 44 diseños web de 11 diseñadores. Eligieron este diseño web de Pebel como el diseño ganador.
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Resumen de Diseño Web
We are an innovative company selling a one of a kind product on a market with tough competition. We are looking to step up our business and need a new design for our shop.
We are looking for recognition as well as originality. The customer must immediately be able to identify navigation, shopping cart, buy buttons etc. We want warm welcoming colors, but not too strong as to not draw attention away from the products. Retro might be interesting, if "done right".
Suggested color palette: http://colorschemedesigner.com/#0o61TkLg4w0w0
We have a logo (attached), but if you have a better idea we might go for that instead. Also, a couple of product images are attached for you to use in the design.
What we do NOT want is a shop that looks like a free template (osCommerce etc). Also, while we are selling baby shoes, we don't want to use the very worn our baby pink/blue scheme, so stay clear of this, thanks.
Updates
We suggest that you use this palette, or similar: http://colorschemedesigner.com/#0o61TkLg4w0w0
Added Monday, October 22, 2012
Project Deadline Extended
Reason: We feel that we are getting closer to finding a design that we like, but there is still a bit to go. Also we want to give the chance to any late starters to show their idea. The competition is still open.
Added Monday, October 22, 2012
Objetivo del mercado(s)
babies and their parents
Tipo de industria / entidad
Shopping
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- The usual webshop elements
- shopping cart
- product listing
- product page
- buy buttons
Agradable de tener
- - large footer area for links, info and function (see heppo.se for an example)
- some kind of product navigation/filter (left, top or right)
- place for promotion banners