Kopiko UK Facebook Design Project
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Este cliente recibió 42 diseños de Facebook de 11 diseñadores. Eligieron este diseño de Facebook de Influential Guyz como el diseño ganador.
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Resumen de Diseño de Facebook
Background - Kopiko is the world’s best selling coffee confectionery brand. Although new to the UK, it has been sold in 60 other countries for many years. Kopiko sweets are available in the UK in two varieties – creamy cappuccino and original coffee. Both are made with Java coffee beans for the authentic taste and aroma of real coffee. Kopiko sweets appeal to anyone who loves coffee, so the potential target audience is huge.
Campaign objectives - We are looking to create a 'buzz' around the product. We want to set up an attractive and engaging new Kopiko UK Facebook page which we can use as the basis for further activities to create interest. eg. Competitions where people have to 'like' the page etc.
Target audience. Potentially anyone who likes coffee and adults who likes sweets/confectionery. (Not to be aimed at children.) It needs to be positioned as a premium product.
Actualizaciones
Added Tuesday, October 23, 2012
Project Deadline Extended
Reason: We need a bit more time to discuss potential designs with colleagues.
Added Tuesday, October 23, 2012
No one so far has taken a cue from our UK website, www.kopiko.co.uk which might have a few ideas which could be adapted.
Added Tuesday, October 23, 2012
Project Deadline Extended
Reason: The boss is away and unable to make a final decision before then!
Added Thursday, November 01, 2012
Objetivo del mercado(s)
Adults who enjoy coffee and confectionery
Tipo de industria / entidad
Campaign
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Images of Kopiko
A visual cue pointing to the like button to encourage likes.
No debería tener
- Nothing to suggest it's aimed at children as it should be positioned as a luxury treat for adults.