Kopiko UK Facebook Design Project

Ganador
Contest winning design

¿Quieres ganar un trabajo como este?

Este cliente recibió 42 diseños de Facebook de 11 diseñadores. Eligieron este diseño de Facebook de Influential Guyz como el diseño ganador.

Únete gratis Encuentra trabajos de diseño

  • Cerrado - Diseño seleccionado
  • Garantía

Resumen de Diseño de Facebook

Background - Kopiko is the world’s best selling coffee confectionery brand. Although new to the UK, it has been sold in 60 other countries for many years. Kopiko sweets are available in the UK in two varieties – creamy cappuccino and original coffee. Both are made with Java coffee beans for the authentic taste and aroma of real coffee. Kopiko sweets appeal to anyone who loves coffee, so the potential target audience is huge.

Campaign objectives - We are looking to create a 'buzz' around the product. We want to set up an attractive and engaging new Kopiko UK Facebook page which we can use as the basis for further activities to create interest. eg. Competitions where people have to 'like' the page etc.

Target audience. Potentially anyone who likes coffee and adults who likes sweets/confectionery. (Not to be aimed at children.) It needs to be positioned as a premium product.

Ícono de Información
Actualizaciones

We have two product lines in the UK - original rich coffee sweets and creamy cappuccino sweets.

We don''t sell actual coffee in the UK, although elsewhere in the world Kopiko coffee is sold (eg. Kopiko 3 in1) so in the UK we need to focus on the fact that we are selling sweets which which taste of coffee rather than coffee as a drink.

It would be good to see some designs which give more emphasis on the cappuccino flavour, which is smooth and creamy and contains milk. The the cappuccino variety is probably the most popular in the UK.



Added Tuesday, October 23, 2012

Project Deadline Extended
Reason: We need a bit more time to discuss potential designs with colleagues.
Added Tuesday, October 23, 2012

No one so far has taken a cue from our UK website, www.kopiko.co.uk which might have a few ideas which could be adapted.
Added Tuesday, October 23, 2012

Project Deadline Extended
Reason: The boss is away and unable to make a final decision before then!
Added Thursday, November 01, 2012

Objetivo del mercado(s)

Adults who enjoy coffee and confectionery

Tipo de industria / entidad

Campaign


Mira y siente

Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.

Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama

Requisitos
Debes tener
  • Images of Kopiko
    A visual cue pointing to the like button to encourage likes.
No debería tener
  • Nothing to suggest it's aimed at children as it should be positioned as a luxury treat for adults.

Archivos
Descargar todos los archivos - 1,6 MB
JPG
bags_137194 Tuesday, 16 October 2012 16:02:44
martes, 16 de octubre de 2012
JPG
KOPIKO__151493 Tuesday, 16 October 2012 16:03:39
martes, 16 de octubre de 2012
Pagos
1er lugar
£190
Pagos de participación x 4
£20
Total
£270

Fecha límite del proyecto
06 nov. 2012 08:50:39 UTC
Language