Tourism Marketing needing sleek, clear design for business card & proposal documents.
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***Company background***
"Local Charm" is a company specializing in tourism marketing and project management. We do international wholesale, event management as well as ongoing representation of tourism and hospitality companies.
***Target market***
We cater to tourism companies and hotel professionals.
***Task***
We would like to get a single sided business card designed (but will still consider two sided, we are open to any ideas you may have). The layout for this card should be modern and elegant. Currently we do not have a logo, but we would like our business name in a really simple typography for the business card (similar to Star Casino's logo - www.star.com.au).We are after a design that is clear, strong enough to be recognised as Local Charm that does not require any fancy design. Another option is a simple play on LC (Local Charm) or simply have Local Charm featured elsewhere on card more as a brand/logo.
Feel free to submit different fonts if you feel you have any other fonts/designs that may be suitable for this card other than sans serifs. Should this project be successful, we will be considering several other projects for business proposal templates and eventually a website design.
The information that needs to go on the card are as follows:
Brigid Kennedy
Director
Local Charm
Tourism Marketing & Representation
24 Lalbert Crescent
Prahran, Victoria, 3181 Australia
T +61 414475938 E brigid@localcharm.com.au
***Look and feel***
We'd like the business card design to express the following:
Modern, sleek, elegant, simple, discreet, quality, subtle, professional, creative, innovation
In terms of typography, we like something really simple and blocky (similar font to Star Casino's logo - www.star.com.au)
***Colour scheme***
Shades of grey and dark teal
***Note***
Although our main target market are professionals, we would like the business card design to be versatile enough to be used outside of the tourism industry and need to appeal to different markets.
Actualizaciones
Added Friday, October 19, 2012
Added Sunday, October 21, 2012
Objetivo del mercado(s)
International Hospitality Senior Executives, Directors of International Tourism Companies, Directors of Tourism Bodies Internationally, local Tourism
Tipo de industria / entidad
Hospitality
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
No debería tener
- must not have bright garish colour, swirly patterns or anything that dates too much.