New 4WD and adventure company needs a logo
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Este cliente recibió 30 diseños de logo de 14 diseñadores. Eligieron este diseño de logo de bikashghosh como el diseño ganador.
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Resumen de Diseño de Logo
Hi All,
I am looking for a logo design for a new Australian 4WD and motorbike trail company. I would like the look to be clean but also aspirational. I would like it make people think they can get out and see the trails we offer.
The name of the company is Tracks N Trails and I would like the name incorporated. It is an online company so it needs to incorporate .com .au somewhere, but that’s more of small aspect of it.
The colours that can be used bold red, black and white, and blue (see attached image of colours used on the motorbike). Not all colours mentioned need to be used, but I like the strong contrasts.
Important: The use of a wheel track or tracks of either a 4WD tire or off road motorbike tire trailing off into the distance and into some hills or mountain range.
I would like the logo design to be simplistic and bold, but not to much going on. I like the attached Neaderland Steig design i.e. bold and simple.
The font needs to be strong but I would like it to have something different or edgy about it such as the attached or Drake off road and GS logos. The tire track/s can pass through the Tracks N Trails name if it works i.e. see the attached Pilot trekkers logo and I would consider two different types of font.
Ultimately the design will be used on the back and sides of a 4WD and on a website and phone app and t-shirts.
I excited about the company and can't wait to give it a awesome logo.
Thanks.
Actualizaciones
Hi All,
I have added a basic sketched design to the brief as a general concept. I've also made small changes to the information in brief so its a little defined.
Cheers,
Amy
Added Friday, July 18, 2014
Objetivo del mercado(s)
Adults aged 18 to 40 mostly men. People who are active 4wd'ers or off road motorbike (BMW GS, KTM) riders. The market is not cheap or entry level. It is not aimed at the bush bashing people, but more for people who plan trips and want a quality product.
Tipo de industria / entidad
Wheel
Texto del logo
Tracks N Trails
Estilos de logo de interés
Logo abstracto
Conceptual / simbólico (texto opcional)
Logo de marca de nombre
Logotipo basado en palabra o nombre (solo texto)
Estilos de fuente para usar
Gustan otros estilos de fuente:
- see attached doc. Drake Off Road
Colores
Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Company name Tracks N Trails. It also should have a .com.au included however this needs to be smaller or underneath the main part
Logo must have bright contrasting colours. Options include Red, black, white and blue.
Off road tire tread pattern (probably black). This can be either a 4wd tire or off road motorbike tire.
Sharp edgy font see attached examples.
Agradable de tener
- Tire tread pattern crossing over the name or incorporated in someway. Tire track is to have the appearance to going into the distance and into some hills. Preferably not in a straight line.
No debería tener
- Busy or too much going on. No mud splashing effects.