Logo design for financial advisory services firm

¿Quieres ganar un trabajo como este?
Este cliente recibió 73 diseños de logo de 39 diseñadores. Eligieron este diseño de logo de Raoul Camion como el diseño ganador.
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Resumen de Diseño de Logo
New West Advisors is a financial advisory services company located in Boulder, Colorado, USA. The core of our business is helping individuals and families create a sound framework for financial success that focuses upon longer term planning and discipline to ensure fiscal well-being.
The company's name is partially derived from our location in the western part of the US. Geographically, Boulder is renowned for its distinctive "Flatirons" rock formations that you'll readily find via the internet. We have an interest to possibly incorporate their "look" into our logo.
We also wish to allow for full creative license that may not include such a "regional" identifier. Our business is about wealth preservation, as well as deliberate and thoughtful advice meant to advance and improve, the financial aspects of our clients' lives. We are a business predicated upon trust and dependability.
We are experts at what we do. Our four principals have a combined 75 years of experience in the financial markets. We treat our clients with dignity and empathy. There is a simplistic elegance in the high service level we provide them. We wish to convey that somehow in the logo.
The word "New" in our name reflects our continuous practice to evaluate innovative thinking occurring within the financial services industry, as well as incorporate best practice enhancements and progressive products that will help our clients achieve financial safety and freedom.
Actualizaciones
Project Deadline Extended
Reason: Down to two remaining designs. Need minor changes and will not have time to review changes before the project expires on Sunday. Will extend until next Friday to allow for changes to be posted and allow for all partners to decide on a final design.
Added Friday, November 09, 2012
Objetivo del mercado(s)
Our target market is a client demographic that ranges from late twenties to early mid sixties, male and female, single and families.
Tipo de industria / entidad
Progressive
Texto del logo
New West Advisors
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- We believe there should be font size delineation between New West and Advisors, emphasizing New West. We would welcome experimentation with uppper and lower case formatting, bold vs normal, underlining, etc. Any symbol or brand identifier should likely be placed to the left of the wording.
No debería tener
- Symbols should not connotate finance specifically, ie, bank facade columns, dollar sign or image, vault or safe box.