Logo Re-Launch

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Este cliente recibió 134 diseños gráficos de 46 diseñadores. Eligieron este diseño gráfico de alexis alemán como el diseño ganador.
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Resumen de Diseño Gráfico
We are a wholesaler of casual mens clothing to retail shops.
Our target consumer is men aged 40-60+ years of age. We have been in business for 20 years and have traded with the attached logo - BACK BAY from day one.
We seek to re-launch, re-fresh our existing logo.
We like the idea of changing the logo ever so slightly to make it more modern, a different font, or underlining the text ...etc ??
Another idea is to introduce a emblem or insignia with the words BACK BAY.
The new logo need sto be clean and simple as it needs to be able to be reproduced on a garment neck label. I have attached an example of a current garment neck label.
Please supply artwork in black and white.
Finished artwork needs to be suplied as a PDF file as well as an EPS illustrator file.
Thanks
Cheers
Objetivo del mercado(s)
Men aged 40 to 60 years plus
Tipo de industria / entidad
Clothing
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
No debería tener
- Should not have too fine detail.
Should not be too complicated.