Updates

Project Deadline Extended
Reason: The deadline has been extended because there is some further information I will put up, regarding page two. Also, I will spend some time providing feedback.
Added Monday, December 03, 2012

Thank you to all who have submitted designs for my project. They are all very much appreciated. I have responded to most of you, but some general comments that come to mind are that the brochure needs to 1) appeal to the emotions more i.e. be more evocative of sophistication. This means not necessarily using just the images I have uploaded, but maybe suggest design elements that are more creative than 'blocky', and 2) be designed to sell the company rather than its products. This is partly my fault, I think, although it is a learning experience for me also. In general I think there is too much information to include, especially copy but also images, forcing designers to make the designs quite boring in order to accommodate it. I intend to cut the information significantly and will repost. Having said that, I am trying to see through the overload of information and look for designs that include elements that are creative and sophisticated. Sometimes less is more. Apologies if I am confusing you, but the main thing is to make the brochure appeal to the emotions i.e. 'this company is sophisticated and and be depended upon', and less to the products themselves. I welcome any questions you may have.
Added Thursday, December 06, 2012

Thanks to all the designers who have submitted designs. There are some great ideas coming through now, and on the basis of these ideas I have been able to determine what the brochure needs to look like much more precisely. Some of the designs have been too crowded, because there has been too much information to include. I have therefore decided that the brochure needs to be a 4 page A4 brochure (A3 folded in half). I have altered the copy in the Word document to reflect this. The middle spread is now dedicated to jobs previously done, and includes logos of other high profile customers. The front page can now be dedicated to providing very basic, introductory information and an eye-catching graphic, while the back page has further detail about the company and contact details. To reflect the fact that this will involve some redesign work, I have increased the budget. I have also extended the deadline by a week. I thank you for your patience, but sometimes a design project is iterative. Please see the newly uploaded files.
Added Monday, December 10, 2012

Project Deadline Extended
Reason: Thanks to all the designers who have submitted designs. There are some great ideas coming through now, and on the basis of these ideas I have been able to determine what the brochure needs to look like much more precisely. Some of the designs have been too crowded, because there has been too much information to include. I have therefore decided that the brochure needs to be a 4 page A4 brochure (A3 folded in half). I have altered the copy in the Word document to reflect this. The middle spread is now dedicated to jobs previously done, and includes logos of other high profile customers. The front page can now be dedicated to providing very basic, introductory information and an eye-catching graphic, while the back page has further detail about the company and contact details. To reflect the fact that this will involve some redesign work, I have increased the budget. I have also extended the deadline by a week. I thank you for your patience, but sometimes a design project is iterative. Please see the newly uploaded files.
Added Monday, December 10, 2012