Branding, logo, shop signage etc for a fusion-Chinese retail store in Wellington, New Zealand

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Resumen de Diseño Gráfico
We are opening a small retail store in downtown Wellington, New Zealand that will sell products originating from my wife's hometown of Suzhou, China. The products will include silkware, vases and pearl jewellery. We're going for a fusion look, aiming to appeal primarily to western buyers of gifts and ornamental items. The shop itself is themed in dark colours, with black walls and deep red shelves, and a plum blossom artwork feature wall. I have attached some preliminary sketches of the interior that a friend of ours did (not final).
We're naming the shop "Suzhou Gallery".
What we'd like is:
- A logo...
-- for street signage (including window graphics)
-- for receipts (black on white, 80mm wide)
-- to print on paper shopping bags
- Basic business cards
- Jewellery price tag design with small barcode and price
- A template design and font to use on small posters inside the shop explaining the origins of products etc
- A brochureware website layout (just mockup is fine)
We don't necessarily expect all these things up front, but if we like your work we can discuss adjusting the project budget for all the items.
I've now uploaded a second PDF showing some photos of the shop and the area it's in, along with logos of nearby businesses that we like. I realise those sample logos are predominantly white on black, but that doesn't mean ours necessarily needs to be.
Updates
Project Deadline Extended
Reason: Some of you are still working on things, so a few more days!
Added Wednesday, August 20, 2014
Objetivo del mercado(s)
People who like to buy exotic things. We're selling things a little bit upmarket, so we'd like to appeal to people who spend a little bit extra on a gift.
Tipo de industria / entidad
Shopping
Estilos de fuente para usar
Colores
Diseñador para elegir los colores que se utilizarán en el diseño.
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- The logo should be able to work on either a black or white background (we have a black wall out the back door of the shop that we'd like to put a version of our logo on). Receipts are white, and will need a version of the logo at the top in black only.
Agradable de tener
- Prefer the logo to be wider rather than taller.
Integrating a Chinese (or at least Asian) element into the design would be nice. The Chinese script for Suzhou is 苏州, though that doesn't look very nice. If you can find a prettier character to integrate then by all means give it a shot! This is just a though, I leave creative direction to you!
No debería tener
- Too many different colours. Not looking for a rainbow!