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Macadamia Nuts Doypack Design
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Este cliente recibió 31 diseños de empaque de 10 diseñadores. Eligieron este diseño de empaque de Soluciones Creativas como el diseño ganador.
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- Garantía
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£325
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31 diseños
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10 diseñadores
Resumen de Diseño de Empaque
Maximacs grows, processes and trades macadamia nuts globally (www.maximacs.com). We mainly supply the nuts to packaging factories, who does final packaging for retailers. However we want to re-enter the retail market (which we have previously been active in) by offering macadamia nuts in shell within plastic pouch (“doypack”) – BUT we will also include a nice handcracker for free. Macadamia nuts are difficult to crack, and therefore a very special and rare aluminium cracker has been designed. This is a unique offering –nice twist on well known product.
To this end we are looking for a new or refreshed design of our previous retail range. This will be offered to the market during a trade show in Paris in 18-23 October 2014
WE ADDED AN OLD DESIGN - DONT JUST AMEND THE ELEMENTS AND GIVE IT BACK. THIS IS ONLY TO SHOW YOU SOME OF THE LEGAL REQUIREMENTS on retail packaging. We want a much better design than this.
Actualizaciones
Dear designers: 3 things to note:
- please have a cutout (window) on the front of the pack where the macadamia nuts (product in bag) is visible. This window is essential because the product we offer is unique in that it is unusual to sell it in shell. Consumers need to see it.
- We need the window large enough to make the free hand cracker visible (around 20-25% of the front view).
- It emerged that the macadamia in shell picture with leaves used non-macadamia leaves. Therefore please don't use that image. I will upload other images of the product in shell.
Thanks
Pierre
Added Thursday, August 28, 2014
Hi all, thank you for the designs, our office will now create a final shortlist and revert back to you. Pierre
Added Monday, September 01, 2014
Project Deadline Extended
Reason: We have not received enough designs and are extending.
Added Monday, September 01, 2014
Objetivo del mercado(s)
Middle income health conscious buyers looking for a special snack product. It can also be used as a gift (e.g. airport duty free shops).
Tipo de industria / entidad
Legal
Estilos de fuente para usar
Colores
Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Comply with legal packaging requirements as per the attached briefing document (see sec ion on mandatory elements
Reference to the free nut cracker (see attached picture of steel photo)
No debería tener
- Old style "farmhouse" design
