• A$440

• 75 diseños

• 26 diseñadores

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Resumen de Diseño de Señalética

We would like to refresh the look of the main sign we have on the corner of a block of shops to make it more contemproary and vibrant.

A picture of the existing sign which reads Midway Shopping Centre can be found in attached PDF and at the following URL.

http://www.bayleys.co.nz/~/media/Listings/Manawatu%20Wanganui/Palmerston%20North%20City/Palmerston%20North%20CBD/750532/Images/750532_1.ashx?bc=Gainsboro&as=1&h=550&w=980&ma=1

Midway Shopping Centre is also know locally as Midway Plaza, but the key word is Midway.

The existing signage has a flower/clover pattern on it which I think was just added to create a bit of interest. The building is located in a town surrounded by farm land.

I do quite like the organic feel of plant leaves or certain flowers - preferably New Zealand native plants for instance - the Kowhai flower or leaf block, pohutukawa, or kaka beak - reference images can be found with google image search

Geometric patterns could also be an option.

Once again the imagery is only to soften the sign and add some interest.

Objetivo del mercado(s)

The target audience is premium shopper

Tipo de industria / entidad

Building

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Mira y siente

Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.

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Requisitos

Debes tener

• Must have the words: Midway Shopping Centre.
  The big M is not essential, and I would rather the emphasis was on the word Midway.

No debería tener

• Should not be brown. We want the sign to feel more contemporary, but not too hard. The current pale brown feels too soft in comparison with the look of the building.

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