Logo Required For A Unique Australian Cider Brand. Must set us apart from the existing brands.
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Hi Sir,
I am Prabeesh, I have seen the requirement from you. I want to show you the one of the design i created.
Hi, is it at all possible to get bottle dimensions, e.g tall bottle, round bottle etc as that could influence the overall look of the logo in relational terms.
Bit exciting, I'm a cider fan, but also live in a major wine growing region and have worked for some"real" wine growers and makers.
What is the name of the region?
I am just putting together some copy that might go on the label.
The region is Great Southern. Western Australia .
Ember, the bottle will be a 500 ml standard shape - scaled up 330 ml bottle - not fancy. Same as Europrean brands. Nothing fancy about the bottle, just a premium cider inside!
please guarantee the payments, so that we all can do a quality work for u.Thank You !
ok thankyou for such a quick response
Hi there,
This is a really exciting and interesting design project. I am keen to get to work and help create a brand for your traditional value based company. It's really cool to be able to pitch a design to a company of unique values that aims to disrupt the cider market through authenticity/transparency...these are attractive values for me, so thank you!
I have two questions. You mentioned your target audience but it was very wide (18-45, high-school cert), could you be a little more specific and elaborate? (Think: income, gender...and most importantly, why would they be choosing your brand? Does it taste better? Are they product conscious of natural products and authentic tradition? Are they "hipsters in Surry Hills, Sydney...for example.)
Second question. What colours spring to mind for you in regard to each of the three drink varieties?
Thanks also for explaining the shape of the bottle, that really does help.
Looking forward to getting into it and reading your feedback!
Cheers and all the best,
Vinko
Vinko,
Our target audience is anyone who appreciates quality. That is across genders and age ranges - a good model to look at would be little creatures brewery from fremantle in perth... They produce craft beer - high price, and appeals to all ages simply because it is so much better than the mass produced beers. (The fact that they are affiliated to a huge brewery is something else)
The current ciders in Australia are to put it bluntly - awful. They lack the depth of taste and the finish that you get by using real cider apples. Our product is immediately distinct and apart - much more complex and flavourful.
No winemaker would dream of using table grapes from the supermarket to make wine... they grow specific varieties for flavour. It is the same for cider - but right now the apples being used in Australia are the supermarket variety.
We have taken time to establish our distinct varieties that will produce a very different product.
Hipsters in Sydney - yes - and Melbourne.... but we would aim to be broader than that and get into the Little Creatures market! If you can taste the difference, then you will want our product. If you can''t taste the difference, well then carry on with the alcopops!
There will certainly be a reluctance to pay for our premium product, and we will lose some customers - but when you consider that a premium cider in 500 ml bottle is about $7.00 and a sweet and horrible alcopop cider is $3.00 for 330 ml the price difference is not actually that great.... So we lose the schoolies and underage drinkers. That''s good!
Stuart
Hi !
Thank you for the feedback. I was wondering if there might be a chance for some changes on this particular design (1274613 ) or if, when you say that it wouldn't work on the Australian market, should I completely start working on some other type of logo ?
Best regards
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