Coffee Purveyor logo and take-away coffee cup design

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Este cliente recibió 115 diseños de logo de 38 diseñadores. Eligieron este diseño de logo de Hoopoe como el diseño ganador.
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Resumen de Diseño de Logo
Coffee Purveyor is a provider of take away coffee in the business area of the city in Singapore. It provides customers with a choice of their favourite roasters, much like walking up to a bar and having a different choice of vodka brand. This is what we are delivering to the coffee world......a choice of roasting brand. Coffee Purveyor is not a cafe but is rather a service bench on which there are three separate grinders with the different brands.
We need a logo for this new business. We want it to be a little edgy/ creative rather than to look like a franchise logo which is what we do not want.
Ideally we would like the logo to feature a grinder or several. It needs to be able to be used on business cards, promotion cards and importantly, printed onto the take away coffee cups. When people are walking around with a coffee purveyor cup we want it to be distinguishable and stand out to others so that others are able to notice the cup and over time understand that it is from Coffee Purveyor.
Actualizaciones
Project Deadline Extended
Added Tuesday, January 08, 2013
I have updated the brief.
Added Tuesday, January 08, 2013
Please note that I have updated the brief.
Added Thursday, January 10, 2013
Objetivo del mercado(s)
Singaporean and International office workers who like really good coffee
Tipo de industria / entidad
Cafe
Texto del logo
Coffee Purveyor
Estilos de logo de interés
Logo de marca de nombre
Logotipo basado en palabra o nombre (solo texto)


Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- I want the word Purveyor to be as distinct as the word Coffee
Logo is to support "unique, original, authentic....creative, street smart, edgy, cool"
Not too many colours..... black and white and grey or another striking combination.
Agradable de tener
- I like the idea of the lettering not looking too stenciled.....so even free hand text. Nothing too flowering or feminine.
An idea might be to incorporate say three or so grinders into the logo as the idea behind the business is that there is more than one roast available.
I quite like the look and feel of the logos in the attached word document.
No debería tener
- The pitch is the coffee grinder so no images of cups in the logo.