Crowdlending in Scandinavia
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Este cliente recibió 149 diseños de logo de 43 diseñadores. Eligieron este diseño de logo de VGB como el diseño ganador.
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Resumen de Diseño de Logo
We need a logo for a newly established company based in Oslo / Stockholm (Norway / Sweden) named Nordic Funding. We are developing an online platform for the facilitation of direct loans between individuals and small and medium sized businesses. This is typically referred to as crowdlending or peer-to-peer lending. The basic idea is to challenge banks, and create a saving and loaning process that is much more efficient, cheaper and transparent.
Eventually, we would like the web site and design to comprise elements of peer-to-peer (people), small enterprises as well as the Nordic region. Our goal is to have a simple and pure website.
As a starting point, we need to establish a good logo. We have initially played with dark blue as the colour, RGB 174067, however we are open for other ideas (it should not be green). We have also played with the idea of including the company's initials (NF) as part of the logo, but this is not a necessity.
We really would like the logo to underpin the industry's recent and expected growth. Additionally, for inspiration, it would be great if the logo captures both the traditional finance industry and the fast changing world in which we live. We like a logo that can be used on a stand-alone basis and on white background. We would like the company name to be part of the logo, but it could also be that the company name appears next or under the actual logo.
Objetivo del mercado(s)
1. Small and medium sized businesses in the Nordic region (Scandinavia)
2. Individual investors and savers (most notably, persons aged 50 + with much spare time and excess capital, as well as persons from the "internet generation" - i.e. very accustomed to purchase goods and services and carry out similar transactions online
Tipo de industria / entidad
It Company
Texto del logo
Nordic Funding
Estilos de logo de interés
Logo con emblema
Logo contenido dentro una forma / figura
Logo abstracto
Conceptual / simbólico (texto opcional)
Logo de marca de nombre
Logotipo basado en palabra o nombre (solo texto)
Logo con siglas
Acrónimo o logo tipográfico (solo texto)
Estilos de fuente para usar
Colores
Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Applicable on white background
Agradable de tener
- company name part of the logo, or just placed below / next to the logo
- Reflect the peer-to-peer concept as well as the Nordic region
- Best suited for online marketing and use, limited use on paper
No debería tener
- The colour dark green is best avoided (a competitor uses it)
- Would be great if the logo is different from the most established crowdlending companies in the US and the UK (Lendingclub, prosper, zopa, fundingcircle)