Refresh
Fitness company with re-brand, looking for refinement
¿Quieres ganar un trabajo como este?
Este cliente recibió 124 diseños de logo de 35 diseñadores. Eligieron este diseño de logo de DCMadrid como el diseño ganador.
Únete gratis Encuentra trabajos de diseño
-
US$320
-
124 diseños
-
35 diseñadores
Resumen de Diseño de Logo
We had a previous submitted designs and the feedback from the customer base was that it did not communicate "chaos" or "order in the chaos" which is where the concept is born. The files attached to the project below include a scribble ball where we are looking for C2AOS spelled out (with the 2 being a sub-script) and fitness in smaller writing as a contrast within the ball of "scribble". We would like the scribble a dark carbon grey versus a black. The associated font below (or something that is a scribble, sketch, doodle font) would be a stand-alone C2AOS that would be used in associated marketing and retail applications. The overall brand of the "scribble" communicating the disorder of Chaos but the overlay of the controlled font on the scribble background AND the Controlled letters made up of Scribble.
With this refinement we are looking for new submissions in order to more appropriately communicate the overall concept of the business as we are creating and controlling chaos. C2AOS (subscript of 2) is a chemical formula for the studios that exist within the concept.
Actualizaciones
Project Deadline Extended
Reason: Still receiving some updates and distributing via survey for additional feedback
Added Monday, December 01, 2014
Project Deadline Extended
Reason: Change in direction...please see updated brief based on consumer feedback
Added Saturday, December 27, 2014
Designers,
We had significant customer feedback that required a change in direction...please see the updated brief that includes integrating the concept of "chaos" in the design image. We also attached images that will provide additional guidance.
Added Saturday, December 27, 2014
Objetivo del mercado(s)
Families, mid to high income base, creative and open minded to new concepts, men and women looking for something different from a big box gym OR individuals who are attracted to the 1:1 coaching, people looking to belong to a community and connect with other people
Tipo de industria / entidad
Marketing
Texto del logo
C2AOS
Estilos de logo de interés
Logo de marca de nombre
Logotipo basado en palabra o nombre (solo texto)
Logo con siglas
Acrónimo o logo tipográfico (solo texto)
Estilos de fuente para usar
Gustan otros estilos de fuente:
- sketch, scribble with accompanying font
Colores
Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Unique to break the space; edgy, gender neutral, has to be able to have the C2AOS within the context of a chaotic background with fitness; in addition, the word "C2AOS" in scribble font.
Agradable de tener
- Simple and Clean
No debería tener
- Nothing "metallic" or anything that looks like a car logo or something that is super masculinized versus something that is different and breakout as the interpretation of edgy.
