Trabajo Serio, Moderno Diseño Gráfico. Informe de Gráfico para una empresa en United Kingdom

Morpher Folding Cyle helmet need launch designs and packaging

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Resumen de Diseño Gráfico

Morpher makes the world's first fold flat cycle helmet. It's brilliant!
We have been developing the project for some time and are about to launch.
We want some great designs for our launch helmets, so that they have the widest possible appeal and so that people really want to own them. (It is only the graphics that need designing. The product design/shape is fixed now, as per the attached images.)
Our logo (attached, with more files available, on request) should be clearly seen on any design and on the packaging.
We would also like ideas regarding innovative packaging (don't forget that Morpher folds flat) to reflect the high level of innovation in Morpher as well as a simple carry bag that will be given away with Morpher when one buys it. It is important that whatever is designed can be mass produced, very cost effectively. The packaging should help to make Morpher stand out from the crowd by emphasizing what an amazing and thin product Morpher is. The dimensions of a folded Morpher helmet are roughly
Length 14.00 inches 355mm
Height 6.75 inches 171mm
Width 2.75 inches 70mm

We obviously want to communicate safety, convenience, innovation and just good old "I want one of those... now!"
Morpher (www.morpherhelmet.com) has already won Popular Science's Safety Innovation of the Year 2014 and had a successful crowdfunding campaign on Indiegogo at the tail end of last year (www.igg.me/at/morpher).
The winning design(s) will be likely to be used for our launch and thus the designer will stand to gain a great deal of exposure.
This link will take you to the helmet page on Halfords and will show you many different current styles of helmets...http://www.halfords.com/cycling/accessories/helmets?discipline=Road&initMin=0&initMax=200 these may help you to understand what retailers believe the public want and should give you some inspiration.
Our pricing will be towards the most expensive end of the retail helmet market.

Actualizaciones

Thanks to everyone for the designs submitted so far. These have made me realise that the bag that I mention is being misunderstood. The carry bag that I am talking about is a bag that will be used to protect and carry the folded Morpher helmet by the person that owns it, when it is not being worn.It should be innovative and may be a simple bag that will just hold and protect the or may be a bag that could hold books/phone/a small laptop as well? The choice is yours, as designers, but I want it to be durable and attractive. It could be a bag with a handle, with a tie string, with straps (like a ruck sack)... it could be nylon, canvas, material, neoprene etc...It is NOT a bag to carry the Morpher home from the shops.I am going to try to get some 3d images of the Morpher helmet as a couple of designers have asked me for these.If I can find something then I'll upload it. Added Wednesday, November 26, 2014

Project Deadline Extended
Reason: I am concerned that I haven't had as many designers submit a design as I would have liked in order to give this project the best chance.
Added Tuesday, December 09, 2014

Project Deadline Extended
Reason: I want to see if I can get some other designer to try and work on this... I have received some good stuff but nothing quite works well enough for me... yet... It may well still be that I award this to someone who has already committed work to this. And thank you very much to everyone that has, but I just want to see if there is anything out there that works better for me
Added Friday, January 09, 2015

Objetivo del mercado(s)

All urban cyclists, male and female. Especially those prone to use a cycle scheme short term rental bike.

Tipo de industria / entidad

Safety

Estilos de fuente para usar

Sans serif

Mira y siente

Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.

Elegante

Atrevido

Juguetón

Serio

Tradicional

Moderno

Atractivo

Profesional

Femenino

Masculino

Vistoso

Conservador

Económico

De Alta Gama

Requisitos

Debes tener

Helmet graphic design
Packaging design
A carrying bag accessory design, to protect and carry the helmet when it is closed

Agradable de tener

Compelling reasons to buy.
Innovative instruction ideas.
Innovative swing ticket ideas
Possibly also point of sale material ideas

No debería tener

Physical redesign of helmet