Survival equipment outfitters’ web store and main product line needs clean logo design
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Este cliente recibió 43 diseños de logo de 21 diseñadores. Eligieron este diseño de logo de Mandy Illustrator como el diseño ganador.
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Resumen de Diseño de Logo
- INTRO: Please read our statement carefully, as we are a lean startup with intent to establish an ongoing working relationship with a preferred graphic designer as our business grows. We have guaranteed payment for this job with intent to receive an enduring design of professional quality, with the selected artist becoming our “go-to” designer of choice for future branding work. Furthermore, we will credit your design work on our web site in a “credits/details” section. In this case, we favor high quality over speed of delivery and are available to answer questions and work on drafts.
- BRAND AND PURPOSE: Our web store is called "Hoplite Outfitters”. Our main line of products is branded as "Stand TO!” We prefer a logo that can be paired with text delineating both “Hoplite Outfitters” and “Stand TO!” brands with minor variations between the two, or having carefully designed common visual cues that show a close relationship. Our Hoplite Outfitters storefront and Stand TO! brand markets camping, survival, and disaster preparedness equipment.
- VISUAL INSPIRATIONS: We have in mind artwork that depicts a stylized/simplified form of a traditional Greek hoplite shield, perhaps paired with a figure and/or spear. We need these inspirations distilled down to essential visual cues and avoid appearing too much like a high school mascot or cartoon. For the Hoplite Outfitters text, we envision a font and texture that is memorable and flexible for on-screen use. For the “Stand TO!” text, we are open to professional input on presentation and style. We have imagined the word “Stand” featuring small caps so the whole phrase has a strong balanced appearance.
- COLORS: Composition must be kept to a few colors; in addition to appearing our web site, we envision being able to embroider or screen a version of the logo on cloth items. We prefer strong colors that can provide immediate brand recognition, for example, black gold, and crimson.
- FEELINGS/EMOTIONS: Our logo must convey strength, protection, and readiness, and above all else be immediately recognizable. Simplicity of design is important to allow for versatility of application (web page, screen print, embroidery) without looking cartoonish.
- CONCLUSION: We hope you view the above info as general guidelines and not as hard barriers. We look forward to seeing creative and innovative submissions, and are willing to work through drafts and iterations so we can get it right.
Actualizaciones
We want to remind all designers that we are available to answer questions and work on drafts! We are willing to work through drafts and iterations in order to get this right. Added Wednesday, November 26, 2014
Objetivo del mercado(s)
US consumers looking for camping and survival equipment.
Tipo de industria / entidad
Graphic Designer
Texto del logo
Hoplite Outfitters
Estilos de logo de interés
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)
Logo abstracto
Conceptual / simbólico (texto opcional)
Estilos de fuente para usar
Gustan otros estilos de fuente:
- Semi serif preferred
Colores
Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- A strong and clean appearance, along with visual coherence between text and symbols. Design should work on a web page, screen print, or embroidery. The logo should look good on a patch, so its boundary should be circular. or it should at least look good when placed in a circular boundary.
No debería tener
- Should not have too many colors. Should not look like a cartoon. The colors and look/feel as presented by the DesignCrowd interface are general guidelines. We are a bit constrained by this interface and look forward to working together to share information and expectations.