The Delilah & Serena Fruit Co.
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Este cliente recibió 184 diseños de empaque de 28 diseñadores. Eligieron este diseño de empaque de GSD1017 como el diseño ganador.
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Resumen de Diseño de Empaque
We produce a very high quality freeze dried fruit, all organic, no preservative, no additives, nothing but the fruit. To get more use out of a facility we have in Charlotte, we decided to pursue some high end online retailers with a high end freeze dried organic fruit. We are looking for a very high end, upper east side, trendy, hip, logo and package design for this. There are 4 SKU's - Freeze Dried Strawberries, Freeze Dried Blueberries, Freeze Dried Cherries, and a blend of of all 3 as the 4th SKU. 2 labels each that are 6" x 6" - The front, again needs to be fun and trendy big bold etc. Nothing frilly and Little House on the prairie. The back needs to contain the nutritional statements for each and some copy describing the product and the company.
Actualizaciones
Switched to Guaranteed.
Added Saturday, January 26, 2013
Increased budget!
Added Saturday, January 26, 2013
This would be one of only a few competitors in this segment
Added Saturday, January 26, 2013
We are looking to steal a page from the wine industry. The coolest looking label on the shelf wins over the uneducated wine buyer. The designs are all fine, but they need to be sleeker, sexier, funner, etc. Someone should look at the label and say....wow that is FUN AND SEXY! I have to buy some! GILT.COM screams that. Don't worry so much about pictures of the fruit as the bag is going to be clear. Sell the brand not the fruit. OK?
Added Monday, January 28, 2013
Project Deadline Extended
Reason: Why not?
Added Monday, January 28, 2013
Project Deadline Extended
Reason: Final Selection by Monday 5pm EST.
Added Friday, February 08, 2013
For all designs that have not been eliminated:
Added Monday, February 11, 2013
Project Deadline Extended
Reason: Final selections. All four designs front and back on one file uploaded by noon tomorrow ( 12:01 PM EST New York)
Added Monday, February 11, 2013
Objetivo del mercado(s)
People that would shop at sites like www.gilt.com
Tipo de industria / entidad
It Company
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Agradable de tener
- The brand is named after our two daughters - One is very girly and the other is very "sassy" It would be fun to have the logo capture their personalities a little. I have uploaded a picture. Delilah on the left, Serena on the right.
Also, another of our brands, Dick Stevens, packaging is attached here. Some consistency in look and feel may be good.
No debería tener
- Nothing frilly or dainty, or delicate. Colorful fun and bold but trendy.