Natural Day toothpaste tube design
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Este cliente recibió 38 diseños de empaque de 9 diseñadores. Eligieron este diseño de empaque de meandyou como el diseño ganador.
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Resumen de Diseño de Empaque
Design a Natural Day tube design for our all natural toothpaste. The toothpaste is 100% natural with a smooth marshmallow consistency. It's unique because it's not pastelike at all. The all natural flavors make the toothpaste taste great. The toothpaste is smooth yet still leaves your mouth feeling squeaky clean. We want to market this as an all natural family toothpaste.
The flavor is Mint. (possibly called "Mello Mint")
We have included our logo (eps & jpg), information that goes on the back of the tube, and the artwork template from the tube supplier for the 4.2oz tube.
We like a vintage earthy retro look and feel but we are not limited to this.
The tubes stand upright as shown in the picture of File 4.
Actualizaciones
The finished artwork must include an adobe illustrator file.
Added Thursday, April 14, 2011
Project Deadline Extended
Added Thursday, April 21, 2011
I would like to thank all of the designers for their work on this project. We had a difficult time making a decision since all of the designs were very close to what we expected.
Sincerely,
Doug
Added Thursday, May 12, 2011
Objetivo del mercado(s)
The target market is families that desire an all natural toothpaste. We will be stressing the 100% natural and great taste.
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Three colors maximum due to tube manufacture restrictions.
Must have "100% natural" and "fluoride free" on front of tube. A reference to the great taste or flavor is also important.
Must say 4.2 oz on the front of the tube, centered, at the bottom.
Agradable de tener
- Fun, colorful packaging that will stand out. Go to your local store and stand in front of the tootpaste shelves, give us something different!
No debería tener
- We do not want a lot of red or blue because these are predominate colors already in use on toothpaste tubes and boxes.