Natural Food Packaging - Peanut Butter bars
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Este cliente recibió 31 diseños de empaque de 9 diseñadores. Eligieron este diseño de empaque de Atlas como el diseño ganador.
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Resumen de Diseño de Empaque
Name, branding, trade dress for new line of natural/organic peanut based protein bars. The concept its to package a high value natural product for mass consumer consumption.
There will be 2 to 4 flavors initially introduced. Each flavor has a printed film wrapper and shelf display box. The design winner will have first preference for all the packaging work.Think peanut butter chocolate chip, peanut butter with cranberries, coconut, etc.
We are a privately owned, internationally established organic food manufacturer.
This will be a high profile, well recognized project within the industry.
It is an excellent opportunity for a long term business relationship.
Actualizaciones
Project Deadline Extended
Added Wednesday, February 20, 2013
Objetivo del mercado(s)
consumers who want a better quality protein bar than they currently buy. Mostly active adults age 18-50
Tipo de industria / entidad
Business
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- A product name/brand and general look and feel. It needs to convey purity, great ingredients/quality, taste and great price.
It needs to have mass appeal...think Target and 7-11, not just Wholefoods Market.
Agradable de tener
- Package mock up images for 2 or 3 flavors