Route 66 Social logo design. This is for the advertising media industry so should pop and be fun
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Este cliente recibió 55 diseños de logo de 8 diseñadores. Eligieron este diseño de logo de lightdarkdesign como el diseño ganador.
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I need a logo design for a new social/mobile media consulting firm in San Francisco called Route 66 Social. We provide custom social and mobile strategy and hands-on education, analysis - whatever the client needs. We work with both ad agencies and brands. I have some very specific ideas about the logo design and will ultimately need a full package (web elements, ppt template, biz card, FB header, Twitter background/avatar, etc. I'm starting with the logo....
Just added a new concept - much more simple and might end up being a better idea overall - saving some of the other ideas for the website design and FB pages.
Please look at both the ppt docs attached for colors and concepts - I think the stylized road sign logo concept may be cleaner and more modern.
Actualizaciones
Moving off that orig color palette onto a more neutral one. Brick red/rust and teals. Open to suggestions. Love that Monaco blue but with the bird it's prob too close to Twitter..... Open to black/white with one color pop too. Fonts - modern but kinda retro. Trying to tie into the retro yet distressed feel of today's route 66.
Added Monday, February 18, 2013
Hi everyone - thanks for all of the great designs - sorry I've not been great at updates this past couple of weeks but I've been in the process of transitioning from one job to another with a lot of work travel. I should have a final decision on which logo I'm going with by eod this Friday, March 8th.
Added Sunday, March 03, 2013
Objetivo del mercado(s)
Small to mid size advertising agencies and brands This is a fun tech savvy clientele so the artwork has to look modern but I want a retro look/feel to it as well.
Tipo de industria / entidad
Advertising
Texto del logo
Route 66 Social
Estilos de logo de interés
Logo con personaje
Logo con ilustración o personaje
Logo de marca de nombre
Logotipo basado en palabra o nombre (solo texto)
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- I'm looking for a retro cool feel to this
Fun but not cheesy
Look at decks attached for colors and ideas
Company name must be part of design
Name font can be fun/retro/hip but must be very legible
Logo needs to pop - this is going to ultimately be used on the website - FB page, Pinterest, Twitter....
Agradable de tener
- While I love the retro greeting card idea I think it may be too busy for a logo. I came up with the second concept tonight - the stylized road sign w/ the bird - focus more on this one for the logo. I think the other can come into play with the website art that comes next. FYI - This project will evolve into a website design along with other digital collateral - I just have to get the logo look/feel down first.....
No debería tener
- Don't use primary colors (use the colors or similar to them that I indicated in decks)
Nothing too traditional
Nothing too hard edged
Nothing flowery/over the top girlie