Logo for web2print platform "impresso"
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Este cliente recibió 136 diseños de logo de 58 diseñadores. Eligieron este diseño de logo de Vinura como el diseño ganador.
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Resumen de Diseño de Logo
We need a logo design for an existing web2print platform. Via the platform a company center can prefill templates. Company location employees can make adjustments, put their own content and/or create new material from scratch. The output is a print-ready PDF which can be sent to a print service provider.
It currently supports mainly advertising material (like multi-page inserts with offers including prices) but could be also used for designing other stuff like postcards, t-shirts or business cards.
The name of the product is "impresso". The company's name is ameria, for corporate design and company logo check ameria.de.
Actualizaciones
With the submissions so far I have the impression that the relation to what the product is or does (you can create nice marketing print material with it easily) is not visible at all, not even abstractly. Some of the nice suggestions would be great for a coffee company but let the people loose the association to printing (imprint / press). Maybe you can put more focus on this functional aspect and consider the coffee topic only as a subtle "smell".
Added Saturday, February 16, 2013
Objetivo del mercado(s)
Companies who frequently create marketing material
Tipo de industria / entidad
Advertising
Texto del logo
impresso
Estilos de logo de interés
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)
Logo de marca de nombre
Logotipo basado en palabra o nombre (solo texto)
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- The logo must be combinable with the ameria logo and wordmark (see ameria.de).
Agradable de tener
- The logo should symbolize that the tool is easy to use, creates perfect (impressive) results but also mature enough for enterprise use.
In spite of the relaxing ease of use it creates perfect and print-ready results.
No debería tener
- Some of the submitted designs include a home printer. I like the idea but they look too much like a home printer. The tool will be used for material which will be printed on professional printing machines. Showing a consumer printer looks to unprofessional.