Take away Fish & Chips logo / brand identity refresh

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Este cliente recibió 112 diseños de logo de 24 diseñadores. Eligieron este diseño de logo de 96 alex como el diseño ganador.
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Resumen de Diseño de Logo
Ocean Master Newport - Fish & Chips is a popular fish and chip store located on Sydney’s beautiful northern beaches. It sits just across from the sandy shores of Newport Beach.
Over the next few months the store will be undergoing various upgrades & improvements to modernise the store. At this time we would also like to re-invent our logo.
The logo will be utilized in various formats including:
• External signage for the store (photo attached)
• Internal signage i.e. menu boards in store
• Collateral e.g. flyers, take-away boxes (photo attached), business cards
• Staff uniforms
• Online on website, social media, etc.
Key elements / requirements of the new logo:
1. A clean, modern, but beachy / ocean feel
2. Simple colour palette
3. Incorporating the word "Newport" in the logo
i.e. - Ocean Master Newport - Fish & Chips
Further background info
Some of the stores points of difference include:
• The use of rice bran oil (healthier option)
• Sustainably caught fish (sustainable) [image attached of current promotion in-store],
• Proprietary cooking methods using "Emma's recipe" to provide the best tasting fish and chips
Updates
Project Deadline Extended
Reason: I have decided to extend the deadline for this project as no designs are 100% right yet, and I need to liaise with the owner who went on a last minute trip to make the final decision.
Thank you for all the designs submitted and sorry for the delay.
Added Saturday, February 21, 2015
Project Deadline Extended
Reason: Some great designs in. Thanks guys!
We will have a winner soon. :)
Added Saturday, February 28, 2015
Project Deadline Extended
Reason: Thank you for all the designs submitted. We are very close. Just need a few more days to make the right choice.
Added Thursday, March 5, 2015
Tipo de industria / entidad
Cooking
Texto del logo
Ocean Master Newport Fish and Chips
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.