Packaging Re-Design Project

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Este cliente recibió 68 diseños de empaque de 17 diseñadores. Eligieron este diseño de empaque de Dora Schall como el diseño ganador.
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Resumen de Diseño de Empaque
Company:
Filopur is a Switzerland based company (see: filopur.com) and we are selling water filter devices for house-hold application (point-of-use) in the kitchen and bathroom. Generally, the products belong to the group of house-hold appliance.
We mainly export our products to Europe, Russia and Asia (mainly China); therefore the packaging has to include text passages in 5 different languages.
General Positioning:
Filopur is positioned as a high quality brand providing safe and reliable products. We want to communicate the importance of clean water for the customers personal health and well-being. Also the ecological aspect of drinking purified tap water is important.
The communication of these values should be supported by the packaging.
Task:
We need a new packaging design for our products. This covers a total of 4 packagings.
Packaging for:
- Water filter device (size: L:17.5cm; W: 17.0cm; H:11.5cm)
- Replacement filter for water filter device (size: L: 14.0cm; W: 7.5cm; H: 14.0cm)
- Shower filter device (size: L 11.0cm; W: 9.0cm; H: 9.0cm)
- Replacement filter for shower filter device (size: L 10.0cm; W: 9.0cm; H: 9.0cm)
Colors:
Please have a look to our website to see the colors we work with.
Updates
The project has been upgraded to a non-refundable project. Please take your chance and submit your proposal.
Please consider:
The project includes a total of 4 packging:
HU-Line
- packaging for water filter device
- packaging for replacement filters
Shower filter
- packaging for shower filter device
- packaging for shower filter replacement cartridge
The general design can be the same but has to be adapted to the different product groups. The replacement filters are bought by customers who already have the filter at home, so this packaging can be designed more basic.
You find the patterns of each packaging in the download area.
The logo doesn't have to cover the complete box, it can also be used in a smaller version.
Added Monday, March 11, 2013
Project Deadline Extended
Reason: I am unforeseenly out of office next week and have only limited access to the internet. Therefore the timeline will be prolonged to postpone also the deciding phase.
Thank you for your understanding.
Added Friday, March 15, 2013
Objetivo del mercado(s)
Target: females, family oriented persons, house-wifes, 30 - 55 years. People who are interested in health, well-being and safety for their families.
Tipo de industria / entidad
Communication
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- Use product pictures (may be used isolated)
Use Filopur Key Visual (can be used in a small version) and Logo
Use Swiss flag