• US$250

• 18 diseños

• 3 diseñadores

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Resumen de Diseño Web

Background
Eat Your Books is an internationally (English speaking) focussed website and search engine for cookbooks and recipes for people who love to use great recipes. EYB is a unique way to find recipes from ALL sources – both print and digital. EYB is the ONLY website that indexes print cookbooks and magazines so a member can easily create a searchable bookshelf of ALL their recipe collection regardless of source. Eat Your Books provides a way to find recipes from any source - it does not provide the complete recipe. You either use the print source - or there is a link if it is available online.
Recently EatYourBooks created a new home page with a fresh and contemporary design and copy that better captured the essence of the site for potential users. This has improved conversion to membership from that landing page HOWEVER;
The overwhelming majority (60%) of first time visitors to the EYB site land on a Library recipe page while they have been searching for a particular recipe. For most this is their first exposure to EYB and so they come from a basis of little or no knowledge of the site.

THE BRIEF
Design a page that will be a Pop Up box that appears as a visitor arrives on the Library recipe page Use this link for the page example:
http://www.eatyourbooks.com/library/recipes/1090995/baked-spiced-apple-wedges-with

AND
Design a modification to the box (currently blue) that is part of the Library recipe page.
The Library recipe page is part of the overall site design and the overall design cannot be changed until a responsive design upgrade is underway. This will be the next project.

Objective
Increase the capture and engagement for EYB
Increase the visual impact and Brand Identity for EYB
Reduce page bounce and increase conversion into sign on funnel.

Objetivo del mercado(s)

People who love cooking with great recipes
Our core target is female (70%), aged in her 40s who owns between 40 and 300 cookbooks. She lives in USA, Australia or UK. She loves cookbooks and organization and LOVES cooking great recipes. The reason she loves EatYourBooks is because she can actually use her cookbooks. We have spoken to thousands of people and these quotes reflect the most frequent feedback about why she love Eat Your Books.
“Eat Your Books is the most exciting thing I’ve found on the internet in ages.”
“It never lets me down when I can’t remember which of my 13 Jamie Oliver books a recipe is in.

Tipo de industria / entidad

Digital

Número de páginas requeridas

1 page

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Mira y siente

Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.

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Requisitos

Debes tener

• Consistent with Home Page - fresh, clean, contemporary, approachable, culinary
• http://www.eatyourbooks.com/
• Use fonts consistent with existing page - see Style Guide attached.
• http://www.eatyourbooks.com/library/recipes/1090995/baked-spiced-apple-wedges-with

Agradable de tener

• Suggested Copy for Pop Up Box
• REDISCOVER YOUR cookbooks
• Join a community of cookbook lovers & discover that Eat Your Books is a great way to make better use of your own collection
• Find any recipe from your own recipe collection in seconds
• Eat Your Books has indexed over 1 million recipes – so now you can have a search engine to find all your recipes in your cookbooks, magazines & favorite blogs
• Connect with a community of like-minded enthusiasts
• Exchange recommendations with other members, discover new ideas & read blogs written by culinary enthusiasts
• Become a member and start organizing your recipes.
• Suggested New copy for Library recipe page
• If this recipe is available online – click on the link “View complete recipe” below
• EYB is a recipe search engine for your personal collection. If there’s no link, it means you need to own the book or magazine to see the complete recipe.
• Find out more. (button)
• Join now and get started (button)

No debería tener

• Use any new fonts or colors. Stick to colors on site.

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Archivos

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