Logo design for a customer analytics company debuting in the marketing & advertising industry
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Este cliente recibió 92 diseños de logo de 24 diseñadores. Eligieron este diseño de logo de DigitalOne como el diseño ganador.
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Resumen de Diseño de Logo
The name of the company is Attribute Data, or Attribute in short for easy calling.
The word Attribute has a wonderful meaning that summarizes the essence/ quality or character of the subject, in this case, data. It also means to give or to credit something for things that happen.
http://en.m.wikipedia.org/wiki/Attribute It has many other interpretions of the meaning depending on what topic it is applied to.
I would like the name to represent my future data analysis and recommendations to be succinct, to the point and a precise understanding of my clients' business and customers so that they can take actionable steps to improve area that we have identified as opportunities. Helping them put in place data strategies and analysis that would give them understanding of the attributes of their customers/site visitors, the attributes of the content/products their customers interact with, that will drive recommendations for business optimising decisions/actions on their digital properties/business process.
Company will focus on web analytics data and content targeting on sites.
Tools such as Adobe analytics, Adobe Target, Google analytics, Optimizely, Clicktale, Compete.com, Quantcast, Tableau, R / R Studio, MS Excel are what I work very closely with.
Website still not up yet but the domain will be attributedata.com
Feel: elegant, modern/ contemporary, professional, exclusivity
Tone: clean, witty, meaningful but not techie or gamey
Color: cool colors - shades of blue dark or light, teal, solid colors preferred
Backgrounds: versions against white, and black
Application/ Use: for website, name cards, stationery, email sign off
There is a previous version of the logo done by by another designer but I shall not have it put up. So let your creative juices flow.
Thanks
P.s. This brief is updated on 16 Feb.
Actualizaciones
Project Deadline Extended Reason: After looking at current design I decided to update my brief with more preferences and thus welcome designers to try again. Added Tuesday, February 24, 2015
Objetivo del mercado(s)
Business to Business. CMOs, Marketing Directors, Analytics Directors, eCommerce Directors, Advertising Agencies, Media Agencies to use my company's data and analytics services
Tipo de industria / entidad
Advertising
Texto del logo
Attribute Data
Estilos de logo de interés
Logo pictórico / combinado
Un objeto del mundo real (texto opcional)
Colores
Colores seleccionados por el cliente para ser utilizados en el diseño del logotipo:
Mira y siente
Cada control deslizante ilustra las características de la marca del cliente y el estilo que debe comunicar el diseño de tu logotipo.
Elegante
Atrevido
Juguetón
Serio
Tradicional
Moderno
Atractivo
Profesional
Femenino
Masculino
Vistoso
Conservador
Económico
De Alta Gama
Requisitos
Debes tener
- logo that is meaningful.. For example data is multi dimensional.. Thus having a simple 3 dimensional image might work.
- the logo image uploaded of Attribute Data was one previous attempt. it is clean, simple and somewhat meaningful. however the image was not original and the graph was trending downwards.
- Other attached inspirations that I really like are from Frac Center, Dimense, Upp and Trident.
Agradable de tener
- Possible Images: open to suggestions, here are some boring images I have to throw out to start the ball rolling. Need your help: upward trending graphs, data points, positive symbols, results, target boards, letters etc...
No debería tener
- meaning that is derived purely from color - logo might be used in grey scale or black/white so it will be lost.