Tallowood Estate logo design

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Tallowood Estate requires a logo for their new development.

The inspiration for the concept is the native, Australian Gum Trees, these have tall slender trunks and foliage predominantly at the top.

ref: http://www.anbg.gov.au/gnp/gnp7/eucalyptus-mannifera.html

Tallowood Estate is a premium development of 10 free standing town houses.

Due to the price point, the target market is most likely empty nesters and professional couples.

The logo needs to be communicate premium build quality whilst still being warm and inviting, not pretentious.

Colours should be uplifting and approachable.

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