Sochi 2014 Olympic Logo Redesign

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The Sochi 2014 Olympic Games logo needs a redesign to better reflect the homophobic attitude of the host country towards gay and lesbian citizens / tourists / foreigners. Russia’s President and the country’s politicians have agreed to outlaw public expressions of “non-traditional sexual relations” - from waving the rainbow flag (as Tilda Swinton did recently) or cuddling your gay partner in public. If you’re caught, ‘offenders’ face arrest and jail time.

We think the existing logo needs an overhaul to accurately reflect Russia’s harsh attitude. Designers are invited to design a new logo for the Sochi 2014 Olympic Games. Designs can range from serious to super-camp and designs that are satirical in nature. Flamboyant and political designs are welcome. Please provide a design rational when submitting your design.

Critics claim, " there are too many elements competing for attention." The logo was designed by global brand consultancy Interbrand. It is designed to r… Leer más