A technology-based pet products company seeks logo refresh

Esto es lo que Vet Innovations - Where Paws & Technology Meet buscaba en su logo design

Vet Innovations, LLC. offers high-tech feeding devices for cats & dogs for the reversal or prevention of pet obesity as well as effective feeding of prescription
diets. We employ multiple technologies that are integrated into solutions-oriented products within key segments of the pet products industry. Our forte is the auto sensing and identification of a specific animal or pet to enable that animal to successfully interact with electromechanical devices.

We feel like there are both strengths and weaknesses to our current logo. Elements that should remain in the refresh are:
The dog and cat silhouette (you can retrace, reinterpret, or both)
The prominance of the word VET
A somewhat classic feel (I will expand on this below)
The tagline "Where Paws and Technology Meet".

What we don't like:

Because we are a technology company, the logo needs to convey a sense of modernness without sacrificing a classic, traditional appeal. This is where … Leer más